Sony Computer Entertainment America Returns to Rock Coachella Valley Music

April 25, 2008

Sony Computer Entertainment
America Returns to Rock Coachella Valley Music & Arts Festival With a New
Playstation Experience

Three of the This Year’s Must
Have PLAYSTATION 3 Titles Bring the Noise to the Famed Desert Music Festival

Sony Computer Entertainment America
Inc. today announced a triumphant return to one of the entertainment industry’s
hottest music events, the Coachella Valley Music & Arts Festival (Coachella).
SCEA will be on-site as one of the main sponsors to provide fans a first-look at
three of its most-anticipated PLAYSTATION(R)3 (PS3(TM) computer entertainment
system releases, SingStar, LittleBigPlanet and Gran Turismo 5 Prologue. Every
year music fans from around the world gather to experience COACHELLA’s
adventurous mix of iconic headliners and wide-ranging, forward-looking
performers.

Inside two fully-interactive
entertainment tents, fans will experience the ultimate in gaming, social
networking and community building while receiving a better understanding of the
power of the PS3 system in High-Definition. Attendees will be immediately
immersed in unique environments, including the highly innovative, original world
of LittleBigPlanet. They will also be given the chance to show off their inner
desire to be the next great singing sensation with SingStar and the opportunity
to test their racing skills with the ultimate racing experience, Gran Turismo 5
Prologue. SCEA will also offer the opportunity to upgrade the fan’s experience
daily with rewards including VIP access and band meet and greets.

"We are pleased to be an integral
part of this year’s Coachella Valley Music & Arts Festival," said Ginger Kraus,
senior director, promotions, Sony Computer Entertainment America Inc. "As one of
the best American festivals, we are thrilled to present PS3 in a social,
interactive and immersive environment that compliments the spirit of this
festival."

SingStar and Gran Turismo 5 Prologue
will share an interactive booth, with separate spaces and experiences for
participants. The SingStar portion will feature a stage for novice and advanced
vocalists to showcase their octave range in front of a live audience. After each
number, attendees can surf PS3 system’s online SingStore (TM) and view new
downloadable songs available for the game when it releases on May 20. And, for
those feeling brave, they can upload their personal performances via My SingStar
Online and share it with others.

The section of the booth dedicated
to Gran Turismo 5 Prologue will be an auto enthusiast’s dream, complete with
racing simulators where fans can test drive the new game from the world’s
best-selling racing franchise and participate in race events. In addition, fans
will be treated to a celebrity competition on-site with artists featured in the
Gran Turismo 5 Prologue soundtrack, including British electro-rock band "Does it
Offend You, Yeah?", the French electro "Kavinsky" and others.

The LittleBigPlanet experience,
housed within a 40′ x 60′ booth, will showcase the game’s three main pillars,
Play, Create and Share, and uniquely themed environments depicting game levels.
Within the booth, fans with be treated to an original musical soundtrack as
clouds breeze across the ceiling. Once inside, participants will be introduced
to the main and highly-customizable character, Sackboy (or Sackgirl, depending
on their preference). Continuing onward, multimedia vignettes will show
participants the potential to create user-generated content in the game.
Concluding the experience, fans will learn about the "Share" features of the
game through the PLAYSTATION(R)Network, where their creations can be played by
others online. The Communal Creativity Center will allow fans to decorate their
own level and post it on the world, which showcase the game’s community building
aspect. U Artists, BATTLES, MGMT and Simian Mobile Disco will stop by to
participate in the VIP gameplay area.

In addition, SCEA will have a
special area within the Coachella campground at the Internet Cafe allowing fans
to test their vocal skills on SingStar. SCEA will also participate in an
exclusive event on Saturday night with T-Mobile entitled the "TMO Tone Def Party
and SingStar Lounge." At this exclusive event, SCEA will provide party revelers
with the opportunity to either rock the mike like a vandal or sing their heart’s
out like a pop diva with PS3, which features a new selection of SingStar hits
before they are available in stores or online.