Sony Computer Entertainment America Adds Cutting-Edge Music Artists To Soundtrack


Partnership Between Sister Companies
To Offer A Wide Array of Bands and Unique Marketing Programs For Key
PlayStation2 Franchise

FOSTER CITY, Calif., Oct. 26, 2004
Sony Computer Entertainment America Inc. and Sony Music Label Group U.S. today
announced a unique partnership for the hard-hitting, in-game soundtrack for ATV
Offroad Fury®3, available exclusively for the PlayStation®2 computer
entertainment system on November 2. The partnership will run from October
through the holiday season and include marketing programs to support both the
release of the game and corresponding music acts featured on the soundtrack. The
soundtrack will include a collection of both established and emerging
alternative Sony Music Label Group artists, in addition to tracks from other
prominent music record labels. Covering the rock, funk, hip-hop and techno music
genres, the music featured in ATV Offroad Fury 3 will amplify the game’s extreme
gameplay and intense offroad racing.

Sony Music Label Group recording
artists that will be appearing on the in-game soundtrack include Good Charlotte,
Lostprophets, Chevelle, Coheed and Cambria, Eighteen Visions, Crossfade, Future
Leaders of The World, The Mooney Suzuki, Midtown, Killradio and Acceptance.

"ATV Offroad Fury 3 is fun and
action-packed," said Chevelle lead vocalist Pete Loeffler. "We think it’s great
that fans can choose to listen to ‘Tug-O-War’ as they play the game, and we love
the idea that people can work out their road rage while listening to our music."

Via the in-game jukebox, players
will have the opportunity to select the featured artists’ music to accompany the
races and/or create custom playlists throughout gameplay. In addition,
unlockable bonus items and band information will be available in the software
and packaging that include items such as music videos and a limited edition

"We are thrilled to partner with the
Sony Music Label Group to include an impressive roster of artists for the ATV
Offroad Fury 3 soundtrack," said Sharon Shapiro, Director, Promotions, Sony
Computer Entertainment America. "The incorporation of great bands such as Good
Charlotte and Lostprophets will complement the fast-paced offroad racing
gameplay that fans of the franchise have grown to love."

"By combining great tracks from
artists such as Good Charlotte, Chevelle, Lostprophets and Coheed and Cambria
with the powerful entertainment experience of PlayStation 2,

ATV Offroad Fury3 offers tremendous
value to both game enthusiasts and music lovers," commented Michele Anthony,
Chief Operating Officer, Sony Music Label Group, and Executive Vice President of
Sony BMG Music Entertainment. "This project provides us with an important
opportunity to build additional connections between our established artists and
videogame players, as well as to create audiences for new and emerging artists.
We are happy to be working with Sony Computer Entertainment America on what is,
without question, one of the most compelling franchises in gaming."

Marketing efforts surrounding the
in-game soundtrack and inclusion of Sony Music artists will include: consumer
sampling at special events, retail programs, a national radio promotion, an
online campaign and joint street team efforts. As part of the online campaign to
coincide with ATV Offroad Fury 3 ‘s upcoming release, the two sister companies
will launch an innovative online scavenger hunt where consumers will have the
opportunity to win various prizes, including their own All-Terrain Vehicle
(ATV), through uncovering clues and information on the bands’ Web sites. More
information on the online scavenger hunt can be found at, which goes live on November 2.

Developed by Climax Group, Inc., ATV
Offroad Fury 3 is the third installment in the multi-million unit selling racing
franchise that provides intense, free-roaming offroad racing gameplay, packed
with 38 extensive, free-roaming environments, 6 mini-games, dozens of ATVs with
unprecedented customization options and online gameplay. ATV Offroad Fury 3 will
allow players to tear it up anywhere and blaze their own trail, choosing from
more than 24 highly detailed ATVs including six competing ATVs in singleplayer
and multiplayer modes that offer varied gameplay. With visually stunning
backgrounds featuring water and mud effects and fully interactive objects such
as ramps, tires, cones and trees, ATV Offroad Fury 3 will offer more than six
distinct terrain types, each with it’s own handling characteristics, including
snow, dirt, mud, ice, water and grass.

The independent Entertainment
Software Rating Board (ESRB) has rated ATV Offroad Fury 3 "E" for Everyone. For
more information about the ERSB visit

About Sony BMG Music Entertainment

Sony BMG Music Entertainment is a
global recorded music joint venture with a roster of current artists that
includes a broad array of both local artists and international superstars, as
well as a vast catalog that comprises some of the most important recordings in
history. Sony BMG Music Entertainment is 50% owned by Bertelsmann A.G. and 50%
owned by Sony Corporation of America.

About Sony Computer Entertainment
America Inc.

Sony Computer Entertainment America
Inc. continues to redefine the entertainment lifestyle with its PlayStation® and
PS one game console, and the PlayStation®2 computer entertainment system. The
PlayStation 2 computer entertainment system is set to revolutionize the home
entertainment market, offering the most compelling interactive content and the
capability to be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops, publishes,
markets and distributes software for the PS one game console and the PlayStation
2 computer entertainment system for the North American market. Based in Foster
City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for
all North American operations and is a wholly owned subsidiary of Sony Computer
Entertainment Inc.