Sony Computer Entertainment Acquires Media Molecule

March 2, 2010

Sony Computer Entertainment Acquires Media

Acclaimed developer of multi-million selling
LittleBigPlanet joins Sony Computer Entertainment Worldwide Studios

Sony Computer Entertainment (SCE) today announced
that it had acquired leading game developer Media Molecule, creator of the
multi-million selling and multi-award winning PlayStation 3 exclusive title,
LittleBigPlanet. Media Molecule will join as part of SCE’s global development
operation, SCE Worldwide Studios (SCE WWS).

In a strategic move to continue to secure
excellence in game development for current and future PlayStation platforms, the
acquisition of Media Molecule formalizes the successful exclusive relationship
with SCE.

Media Molecule, based in Surrey, England, is the
award-winning developer of LittleBigPlanet, one of the best-selling titles for
PS3, a game that introduced gamers to the unique ethos of Play, Create and
Share. Having seen over 2m user generated levels created for the community to
download and play for free, LittleBigPlanet has completely changed the way
people interact with games, whilst revolutionizing the longevity of gameplay.

Having won over 90 awards for LittleBigPlanet,
including 2 BAFTAs and 8 AIAS Interactive Achievement Awards, Media Molecule
brings a wealth of experience and a highly talented staff into the SCE WWS
family that will further strengthen the PlayStation first party studio.

"Since they burst onto the gaming scene, Media
Molecule have proved to be a truly exciting and innovative studio, who have
proved their world-class credentials with the creation of the incredible
LittleBigPlanet," said Shuhei Yoshida, President, SCE Worldwide Studios. "SCE
WWS is all about creating ambitious, innovative and ground breaking games,
traits that Media Molecule clearly have. To bring them into our family proves
our dedication to creating fantastic new experiences that we believe will cement
our position as industry leaders."

"Since Media Molecule’s inception, we’ve had a
uniquely close relationship with SCE. Over the years they have consistently
shown their dedication to Creative Gaming and Media Molecule, not only through
their support of the company, but their willingness to take risks and embrace
our often unusual approach and ideas," said Alex Evans, co-founder of Media
Molecule. "What we’ve achieved already with LittleBigPlanet has proved this to
us and we’re excited by this new chapter of innovation and creative gaming, for
all involved."

Studios across SCE WWS share technology,
production methodology and creative goals to build the best possible experiences
for users to enjoy the most from the PlayStation family of hardware platforms
and network services. With over 2,500 employees, SCE WWS combines the talents of
15 game development studios in Japan, the USA, the UK and The Netherlands.