Shrek SuperSlam Ships To Retail Outlets Nationwide

Activision Gives Shrek Fans An Entirely New
Chapter In The Ogre’s Twisted Fairy Tale Adventures

Shrek SuperSlam Ships To Retail Outlets
Nationwide

Santa Monica, CA – October 25, 2005 – Ogre sized
brawling action collides with the wickedly funny “Shrek®” universe in Activision
Inc.’s (Nasdaq: ATVI) Shrek® SuperSlam. The melee game features fully
destructible 3D environments where players slam it out as any of 20 of their
well-known characters from the “Shrek” films and beloved fairy tales in single
player Story mode and Mega Challenge mode or frenzied multiplayer Melee combat
with up to three friends.

Shrek SuperSlam is available on the PlayStation 2
computer entertainment system, the Xbox video game system from Microsoft and
Nintendo GameCube for a suggested retail price of $39.99. The Game Boy Advance
and Nintendo DS versions are available for a suggested retail price of $29.99.
In early November the PC version of Shrek SuperSlam will be available for a
suggested retail price of $19.99. The game has been rated “E-10+” (“Everyone 10
and older” – cartoon violence and crude humor.)

“Building on Shrek 2’s success as the
best-selling children’s game of 2004, we are working with DreamWorks Animation
to create an all-new ‘Shrek” experience,” said David Pokress, vice president of
global brand management, Activision, Inc. “Shrek SuperSlam will deliver the
signature humor of the ogre and his friends as well as parody legendary fairy
tales and popular culture in a twisted slam fest that will appeal to fans old
and new.”

Battling as one of 20 favorite “Shrek” and fairy
tale characters, Shrek SuperSlam lets players unleash powerful slams, taunts and
signature attacks, including Donkey’s “Donkey’s Charge,” the swashbuckling
swordplay of Puss-in-Boots™; Princess Fiona’s™ devastating “Bouquet of Blades;”
and Shrek’s gaseous “Green Storm.” Fans duke it out with the use of powerful
potions, weapons and magical items and unlock new characters, arenas and
costumes. Gameplay differs on the Game Boy Advance and Nintendo DS platforms.

Shrek SuperSlam was developed for the console
platforms by Shaba Games, for the Game Boy Advance and Nintendo DS by Amaze
Entertainment/Griptonite Games and for the PC by Lti Gray Matter.

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Shrek ® and 2005
DreamWorks Animation L.L.C. All Rights Reserved.