Sega to Produce Games for Motorola Cell Phones

 

Motorola
Inc. News Release – 29-Nov-2000

 

Motorola
Wireless Phones To Feature Sega Games

 

Sega
To Develop Games For Motorola’s Wireless Phones Using Java Technology

 

SCHAUMBURG,
Ill.–(BUSINESS WIRE)–Nov. 29, 2000–Motorola, Inc. and Sega Corporation have
signed an initial agreement that calls for Sega to develop games for select
Motorola next-generation multiple communication phones. This alliance will
allow consumers to play an assortment of Sega games on Motorola’s new category
of wireless devices. This marks the first time Sega games can be played on a
wireless phone.

 

These
new multiple communication phones will feature mobile computing capabilities
to allow users to load applications, such as games, to their phones. The
agreement anticipates the introduction of Motorola’s new
application-upgradeable handsets, which are expected to be available in the
first half of 2001 through iDEN® network operators including Nextel
Communications and Southern LINC in the United States and Clearnet
Communications in Canada. The phone’s high-resolution display and graphics
capabilities are designed to enhance the gaming experience.

 

The
first of these phones will ship with one pre-installed Sega game, according to
the terms of the agreement. The puzzle game, Borkov, challenges users to
remove blocks in a matrix to match a changing pattern. The game features
high-resolution graphics to cheer and prompt player moves. Additional games
will be available for users to download from the Internet.

 

"We
are pleased to be working with Motorola, the leader in software-upgradeable
wireless phones," said Hideki Sato, Representative Director and Vice
President, Sega. "Users will now be able to play Borkov and download
other Sega games from the Internet to their Motorola multi-service
phones."

"Motorola’s
leadership in application upgradeable phones and Sega’s history of innovative
gaming applications makes this an ideal relationship," said Bill Werner,
corporate vice president of Motorola and general manager of the company’s iDEN
Subscriber Group. "Users can store several games in a single handset,
allowing them to take advantage of downtime during travel, commuting, or
waiting in line."

 

About
Motorola and iDEN

Motorola,
Inc. (NYSE: MOT) is a global leader in providing integrated communications
solutions and embedded electronic solutions. Sales in 1999 were $33.1 billion.
For more information visit www.motorola.com.

 

iDEN
handsets combine the capabilities of an Internet-ready digital wireless phone,
text pager, and two-way radio to enable users to instantly communicate with
one or hundreds of individuals at the push of a button.(1) For further
information on iDEN handsets, visit www.motorola.com/iden.

 

About
Sega

Sega
Corporation is recognized as the industry leader in interactive digital
entertainment media, offering interactive entertainment experiences both
inside and outside the home. Sales figures of Sega Group will amount to nearly
$3 billion by the end of the current business year. For more information visit
www.sega.com. (1) Availability of certain features is dependent upon service
provider. MOTOROLA, the Stylized M Logo, iDEN and all other trademarks
indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat.
& Tm. Off. All other product or service names are the property of their
respective owners. 2000 Motorola, Inc. All rights reserved.

 

CONTACT: 

Motorola
Lea Faso

954/723-6333 

[email protected] 

or 

Sega
Corporation 

Miyako
Shimizu

+81-3-5736-7037 

Fax:
+81-3-5736-7059 

[email protected]

or 

Access
Communications for Sega of America 

Jennifer
Walker

415/844-6283 

[email protected]