SEGA Partners with Pyro Studios for Planet 51 Game

February 25, 2009

SEGA Partners with Pyro Studios
for Planet 51 Game

The Little Green People of Planet
51 are brought to virtual life in the videogame of the upcoming movie

SEGA Europe, Ltd., SEGA of America,
Inc., and Madrid-based Pyro Studios today announced a partnership to create a
game based on its upcoming animated film, Planet 51. The Planet 51 game will be
available in Winter 2009 for the Xbox 360, the Wii, PLAYSTATION 3 and the
Nintendo DS.

Planet 51 is a galactic sized alien
adventure comedy from the writer of "Shrek" and "Shrek 2", which revolves around
American astronaut Captain Charles "Chuck" Baker who lands on Planet 51,
thinking he’s the first person to step foot on it. To his surprise, he finds
that this planet is inhabited by little green people who are happily living in a
white picket fence world reminiscent of a cheerfully innocent American town
circa 1950, and whose only fear is that it will be overrun by alien
invaders…like Chuck! With the help of his robot companion "Rover" and his new
friend Lem, Chuck must navigate his way through the dazzling, but bewildering,
landscape of Planet 51 in order to escape becoming a permanent part of the
Planet 51 Alien Invaders Space Museum.

Planet 51, is scheduled for
theatrical release in the United States on November 20, 2009 by Sony Pictures
Releasing, and around the world by leading independent distributors.

“We are delighted to have SEGA on
board,” commented Ignacio Perez Dolset , CEO of Pyro Studios and Ilion Animation
Studios. “Pyro strives to produce high quality games and we are pleased to have
the right partner for worldwide publishing. Segas expertise in the video games
industry, together with the quality of the game will make Planet 51 a
Thanksgiving blockbuster”.

“SEGA is very excited about our new
partnership with Pyro Studios,” said Sean Ratcliffe, Vice President of
Marketing, SEGA of America, Inc. “Pyro Studio’s exceptional pedigree, combined
with the fantastic story of Planet 51 allows this project to appeal to a global
audience of all ages.”

The Planet 51 game will take the
form of an entertaining mission-based driving game, with various characters from
the film available to play. The game allows audiences to immerse themselves into
this amazing vibrant world and truly experience the hours of fun that Planet 51
has to offer!

This partnership demonstrates SEGA’s
strategy to strengthen its portfolio of games based on movie licenses. SEGA have
previously partnered with Marvel Studios to create games for a number of their
popular long running comic series, this includes the recently released, and
hugely successful Iron Man film. Pyro Studios have previously worked on the
highly acclaimed Commandos line of WWII games. Planet 51 will be Pyro Studios’
first exploration into the movie genre.