Sega Bass Fishing Duel Ships for the PS2

SEGA BASS FISHING DUEL NOW AVAILABLE FOR
PLAYSTATION 2

SAN FRANCISCO – (September 24, 2002) – SEGA(R)
of America, Inc. today announced the release of "SEGA Bass Fishing Duel(TM)"
exclusively for the PlayStation(R)2 computer entertainment system. The only
two-player fishing game available for the PlayStation 2, "SEGA Bass Fishing
Duel" blends arcade-style fishing gameplay with the depth and variety of a
traditional fishing sim.

The next chapter in one of the best-selling
fishing franchises of all time, "SEGA Bass Fishing Duel" lets gamers go head-to
head with their friends in an all-out race to land "the big one" in the game’s
Tournament Mode. A colorful cast of computer controlled anglers round out the
single player mode, so players will always have more than enough healthy
competition.

"SEGA Bass Fishing Duel" features exquisitely
rendered lakes, complete with fully-realized ecologies that respond to changing
seasons and even the time of day. The beautiful underwater environments are
stocked with Black Bass, Pike, Largemouth Bass, Crappie, lush underwater plants
and more. Gamers are free to hop in their boats, explore each of the lakes and
cast their line anywhere. The game also features approximately 100 lures,
unlockable tips and surprises.

"SEGA is a big believer in the buddy system,
and ‘SEGA Bass Fishing Duel’ delivers the only two-player fishing experience
available for the PlayStation 2," said Mike Fischer, vice president,
entertainment marketing, SEGA of America, Inc.

"SEGA Bass Fishing Duel" is rated "E" for
Everyone and is available at retailers nationwide for an MSRP of $49.95.

About SEGA

SEGA(R) of America, Inc. is the American arm
of Tokyo, Japan-based SEGA Corporation, a $3.5 billion corporation by market
capitalization, recognized as a worldwide leader in interactive entertainment
both inside and outside the home. The company develops, publishes and
distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web
site is located at

www.sega.com
.

About Sony Computer Entertainment

Recognized as the undisputed industry leader,
Sony Computer Entertainment America Inc. markets the PlayStation(R) game console
and develops, publishes, markets and distributes software for the PlayStation
game console and the PlayStation(R)2 computer entertainment system for the North
American market. Based in Foster City, Calif., Sony Computer Entertainment
America serves as headquarters for all North American operations and is a
wholly-owned subsidiary of Sony Computer Entertainment Inc.