SEGA Announces Mario & Sonic at the Olympic Winter Games

February 12, 2009

 Mario And Sonic Head
To The Slopes In Mario & Sonic At The Olympic Winter Games

The Two Most Famous Video Game
Icons Return For Another Olympic Competition

SEGA® Corporation and Nintendo Co.,
Ltd today announced that two of the biggest video game heroes, Mario™ and
Sonic™, will be coming together again, this time taking their rivalry to the
snow and ice in another officially licensed Olympic-themed smash hit Mario &
Sonic at the Olympic Winter Games™. Heading to stores late in 2009 on the Wii™
home video game system and Nintendo DS, Mario & Sonic at the Olympic Winter
Games will take players to Vancouver, Canada, host city of the official 2010
Olympic Winter Games. This gaming experience invites players of all ages and
skill sets to face-off in some of the most intense winter competitions available
for the Nintendo platforms.

Developed by SEGA of Japan, under
the guidance of Shigeru Miyamoto, Mario & Sonic at the Olympic Winter Games will
take players to lifelike Olympic venues where they can choose from a legendary
cast of playable characters, including new faces to the series to be revealed
later this year. Following the phenomenal worldwide popularity of Mario & Sonic
at the Olympic Games, which has sold over 10 million copies worldwide, this
fresh gaming experience will feature completely new Olympic Winter Games events
from the official competition schedule including Alpine Skiing and Speed Skating
with more events announced throughout the year.

Tailored to the specific system
controls, Nintendo DS and Wii gamers will enjoy completely unique experiences
thanks to each platform having its own specific gameplay features and modes.
Players of all skill levels will enjoy the intuitive controls of both the Wii
and Nintendo DS systems, in both single and multiplayer gaming modes. The Wii
game will offer an even richer multiplayer experience offering co-op and
competitive gameplay where the Nintendo DS brings an intense competitive element
using the Nintendo DS wireless capabilities. Additionally, one of the new
features to be found in Mario & Sonic at the Olympic Winter Games is the
inclusion of the Wii Balance Board™ which can be used in some events featured in
the Wii version, allowing for a more interactive and realistic gaming
experience.

Published by SEGA across Europe and
North America, and published by Nintendo in the Japanese market, Mario & Sonic
at the Olympic Winter Games is again licensed through a worldwide partnership
with International Sports Multimedia (ISM), the exclusive interactive
entertainment software licensee of the International Olympic Committee (IOC).

“We are extremely happy to again
team up with Nintendo and ISM on what promises to be another global success.”
says Naoya Tsurumi, CEO, SEGA of America and SEGA Europe. “Sonic will partner
with Mario once more beneath the spotlight of the legendary Olympic Games.
Together they will face new athletic challenges that will provide gamers with
more of the exciting experiences unique to this series.”

”SEGA has been a valued publishing
partner of Nintendo for many years and Mario and Sonic at the Olympic Winter
Games is the ultimate representation of that relationship,” said Reggie
Fils-Aime, president and COO, Nintendo of America. “We look for this game to
continue the tradition its predecessor started by bringing new events, new
characters, and new gameplay experiences to fans worldwide.”

“To once again have Mario and Sonic
and friends compete in Olympic sports and events in a winter setting is
tremendously exciting for the Olympic Movement and the millions of gamers
worldwide who enjoyed the characters’ previous match up”, says Raymond
Goldsmith, Chairman & CEO of ISM.

Mario & Sonic at the Olympic Winter
Games will be in stores late 2009. For more information about the game, please
visit www.sega.com  or
www.olympicvideogames.com