SEGA Announces Development of Sonic Unleashed

April 3, 2008

SEGA ANNOUNCES DEVELOPMENT OF
SONIC UNLEASHED

Latest Installment to Extend
Sonic’s Signature Style… but with a Twist!

SEGA® of America and SEGA of Europe,
Ltd. today announced that everyone’s favorite hedgehog is once again breaking
new ground in the upcoming title, Sonic Unleashed™. The latest installment in
the multi-million selling franchise starring the beloved blue hedgehog will take
players on an unforgettable high-speed journey around the globe in a way never
before experienced in the world of Sonic. Fans will be treated to an array of
new, exciting and unique next generation features to heighten their experience.
Sonic Unleashed is currently under development for the Xbox 360® videogame and
entertainment system from Microsoft, PLAYSTATION®3 computer entertainment
system, Wii™ home video game system from Nintendo and PlayStation®2 computer
entertainment system.

“It is an exciting time for the
Sonic franchise as we look to reinvent our hero while staying true to the spirit
of what made him an industry icon,” said Sean Ratcliffe, Vice President of
Marketing at SEGA of America. “Sonic Unleashed will introduce a new, unexpected
storyline along with innovative gameplay that compliments traditional skills and
features, allowing players to experiment and engage in new ways.”

Having been broken apart by the evil
Dr. Eggman, it’s up to Sonic to put the pieces of the world back together again
by retrieving the power of the chaos emeralds! In doing so, Sonic will find
himself in a race against time and faced with an unusual situation that will
challenge him in ways never before seen. Both day and night play different, yet
important, roles in Sonic’s newest quest… as the sun sets, a new adventure
awakens. By completing a wide variety of action-packed stages, spanning the
seven broken continents of the world, gamers will need to unleash Sonic’s
amazing abilities to save the world, and himself!

Players will have an opportunity to
engage in ways never before done with the Sonic franchise, so in addition to
running at high speeds, which will be highlighted in four new speed mechanics,
combat fighting now becomes possible. New combat, movement, functional abilities
and platforming will be introduced to offer increased depth and variety.

Sonic Unleashed will offer a
re-defined experience for fans and newcomers of the franchise alike by combing
picturesque & detailed scenery, an expansive world with multiple paths to choose
from and dynamic viewpoints for an immersive and renewed gaming atmosphere.
Along with seamless 3D to classic 2D camera transitions, the game is built on a
powerful, new proprietary “Hedgehog Engine,” which introduces impressive
lighting abilities and new technology tailor made for Sonic’s new speed
capabilities. Under development for approximately three years, the Hedgehog
Engine will help to produce a visually rich next generation look and feel with
elements of classic Sonic gameplay components.

Currently in development by Sonic
Team, Sonic Unleashed is scheduled for release worldwide for holiday 2008.

For more information on the game,
please visit
www.sega.com/sonicunleashed
.