SEGA Announces Daisy Fuentes Pilates for Wii

May 19, 2009

SEGA Announces Daisy Fuentes
Pilates for Wii

Daisy Fuentes Pilates Brings
Popular Mind-Body Regime into Homes, with Individualized Coaching and
Self-Monitoring, in English and Spanish

SEGA of America, Inc. today
announced Daisy Fuentes Pilates, the first Pilates workout program for the Wii.
Set at a lush tropical resort and hosted by Daisy Fuentes, longtime Pilates icon
and star of the entertainment industry, the title supports the Wii Balance
Board. Created in partnership with Interactive Game Group, Daisy Fuentes Pilates
features customizable workouts, fitness tracking real-time coaching and
interactive feedback.

Daisy Fuentes Pilates, the first
self-titled Pilates endeavor, goes beyond the one-way, static workouts of
traditional DVDs using the Wii’s controls to monitor movements and offer instant
feedback, ensuring proper body motion so players get the most from every Pilates
session. Players stay on track following the integrated, on-screen “timing bar”
as well as the real-time feedback from Daisy Fuentes herself, whose voice guides
the exercises. Players will be able to choose between English and Spanish.

“This is a great way to get Pilates
training that fits your schedule and lifestyle,” said Daisy Fuentes. "You can
start out as an absolute beginner then move into intermediate and advanced
levels–all at your own pace, in the comfort of your own home, and with
responsive feedback that helps ensure you’re mastering core skills correctly
before you advance."

Developed by Joseph Pilates in the
early twentieth century, Pilates has become the exercise program of choice for a
growing number of enthusiasts on a worldwide scale. Daisy Fuentes Pilates is
built around 10 fundamental exercises that players craft into individual workout
routines depending on their level of intensity (Beginner, Intermediate or
Advanced). Players can track their results – mapping the total amount of
exercise completed and how well each movement was performed. Daisy Fuentes also
offers exercise and healthy diet tips throughout the program to encourage a
full-body approach to health and well-being.

"Pilates is like no other exercise,"
Daisy Fuentes continued. "It makes your muscles long and lean – not bulky. It
focuses on the connection between your mind and body, giving you smooth control
over your movements. And the Wii is a great way to practice it – whether you’re
getting started for the first time or looking for a more convenient way to
integrate Pilates into your ongoing exercise routine.”

"More and more people are choosing
to work-out at home" said SEGA of America’s VP of Marketing, Sean Ratcliffe.
"Daisy’s targeted program for the Wii is a very effective way for the millions
of Americans who practice Pilates to bring the experience into their living
rooms, without losing the value of a group class and an instructor."

Cuban-born Daisy Fuentes became a
household name as an international television star on MTV and MTV Latino; and
the first Latin worldwide spokesperson for Revlon. In her storied career she has
hosted numerous national television shows, including House of Style and
America’s Funniest Home Videos. In 2004, Daisy launched a fashion line, which
now includes clothing, fragrances, handbags, accessories, sportswear and more.
Daisy Fuentes was the spokesperson for the best-selling Winsor Pilates DVD
series for many years.

Frédéric Chesnais, founder of
Interactive Game Group and Executive Producer for the Title, added: “This
project is exactly why I have created I2G, to bring talented people together and
facilitate the creation and distribution of interactive entertainment.”

The game has been developed by
Collision Studios in Los Angeles.

Daisy Fuentes Pilates will be
released late summer 2009.