SEGA Announces BLEACH: The 3rd Phantom

April 7, 2009

phantom For NINTENDO DS

Hit Anime Series Slashes its Way
into the Strategy RPG Genre

SEGA of America, Inc. today
announced that BLEACH™: The 3rd Phantom™ videogame will be available exclusively
for the Nintendo DS™ portable handheld system. Based on the critically acclaimed
animated series, BLEACH: The 3rd Phantom marks the first time the series
ventures into the Strategy RPG genre. The game features an enormous cast of
BLEACH™ characters with voices lent by the actors from VIZ Media’s award winning
animated series.

A spinoff from the main narrative,
BLEACH: The 3rd Phantom’s videogame exclusive storyline has been created from
the ground up while being supervised by Tite Kubo, the author and creator of
BLEACH. Shedding light on events that transpire before the animated series
begins, players get to choose who they want to play as the story centers between
two fraternal Soul Reaper twins, Fujimaru Kudo and his sister Matsuri Kudo.

With a cast of over fifty playable
characters, players will discover a wide range of dynamic personalities as they
journey through the game. In order to unlock certain characters, gamers must
manage personal relationships through in-game dialog interactions and various
other conditions. Fans will encounter the familiar faces of Ichigo, Aizen and
Rukia alongside never before seen characters developed specifically for the
title. Arturo, the SEGA exclusive Arrancar, makes his return from BLEACH:
Shattered Blade™. As players fight against the Arrancar and Hollows, they will
gain experience to further customize their character’s abilities. With each
character having their own unique skills and strengths, players will be able to
adapt to any situation as they build an army of up to eight Soul Reapers.

“With the tremendous success of the
past three BLEACH videogames, we are very excited to introduce the newest game
in the series” said Sean Ratcliffe, Vice President of Marketing, SEGA of
America, Inc. “BLEACH is the perfect game for a Strategy RPG. With such a vast
variety of customizable features, characters, and exclusive storyline, gamers
everywhere will experience a whole new way to play BLEACH.”

“We are thrilled to once again
partner with SEGA for the development of a new BLEACH videogame” states Andrea
Gonzalez, Licensing Director, VIZ Media. “We are proud of the success of both
the manga and the animated series from VIZ Media and are thrilled with the
success the previous two SEGA games continue to enjoy in North America. We look
forward to great fan response to the release of BLEACH: The 3rd Phantom.”

BLEACH: The 3rd Phantom employs a
traditional Strategy RPG gameplay format with an added bonus of anime styled
combat during in-game battles. Gamers will enjoy the best of both worlds as the
graphics in the field map feature outrageous renditions of BLEACH characters
while in-game battles are rendered in beautiful 2-D graphics taken straight from
the animation. Once gamers complete the story mode, a bounty of unlockable
content awaits them. Multiplayer is also featured which allows up to two players
to battle head-to-head via Wireless Mode.

BLEACH: The 3rd Phantom on Nintendo
DS is slated for release in North America Fall of 2009. For more information on
the BLEACH manga or animated series please visit
For more information about the game, please