SEGA Announces 2008 Mobile Games Line-Up

April 8, 2008

SEGA Announces 2008 Mobile Games Line-Up

Portfolio includes Big Brands and Top Gaming
Franchises Appearing on the Mobile Platform for the First Time

SEGA Mobile is gearing up for an exciting year of
mobile entertainment with a strong portfolio featuring big brands and popular
gaming franchises crossing a variety of gaming genres, from casual sports and
puzzle games to action and arcade. Games featured include Sonic at the Olympic
Games, SEGA Columns Deluxe, Beijing 2008 – The Official Mobile Phone Game of the
Olympic Games, Samba de Amigo, Sonic The Hedgehog 2, Crazy Taxi and more.

“This year’s mobile game line-up is the strongest
it’s ever been for the North American market,” said Linda Chaplin, Vice
President, SEGA Mobile. “We are delivering some of the best brands in gaming,
each designed from the ground-up specifically for play on the mobile platform.
With the casual gamer in mind, our games are short and ‘snackable’ with
one-thumb controls that make it easy to play SEGA Mobile games from anywhere.”

The new SEGA Mobile line-up includes:

SEGA Columns Deluxe
A double dose of classic SEGA puzzle games in one pack, SEGA Columns Deluxe
includes Columns, the top seller on 11 gaming console systems, and Puyo Pop, the
popular international puzzle sensation. The addictive games are easy to pick-up
and play, allowing users play at their own pace and skill level in three game
modes – Timed, Challenge and Endless. SEGA Columns Deluxe will be available from
May 2008.

Beijing 2008 – The Official Mobile Phone Game
of the Olympic Games
Go for the Gold at the Beijing 2008 Olympic Games! Feel the excitement of
the Olympic Games as players compete in four popular events – 100m, Hammer
Throw, 200m Freestyle (Swimming) and Table Tennis. Set records and earn your
place on the awards podium. Rich graphics, easy controls and two game modes will
get players in the action. 32 countries will be represented in the official
mobile phone game of the Beijing 2008 Olympic Games, published by Sega, and
available from June 2008.

Sonic at the Olympic Games
The Olympic Games with a Sonic twist! As Sonic, Tails, Knuckles or Amy,
master five events including 1500m, 400m Hurdles, Triple Jump, Discus Throw and
Javelin Throw to qualify, and ultimately, earn your place on the podium.
Especially designed for mobile phones, the easy one-button controls and
progressive gameplay allow everyone a chance to make history at the Beijing 2008
Olympic Games, Sonic-style! Sonic at the Olympic Games is published by Sega and
available from June 2008.

Samba de Amigo
The music and rhythm genre gets even spicier with this arcade classic’s
bouncy beats, lively stages and easy to pick-up and play controls. Players will
use their D-Pads to shake maracas in time to the music alongside Amigo, the
grinning playful monkey. Samba De Amigo is set to release in September 2008.

Sonic Spinball
As Sonic The Hedgehog, players will go whirling through action-packed levels
of fast and furious pinball action. On a quest to stop Dr. Robotnik’s evil
scheme for world domination, players must race to collect Chaos Emeralds and
rings and score big points before all is lost! Sonic Spinball will be available
beginning in October 2008.

Medieval: Total War
Medieval: Total War is based on one of the most successful strategy
franchises of all time. Players are challenged to control medieval European
armies and employ tactics and wisdom on their quest to conquer their opponents.
With support for both campaign and battle maps, players must manage resources,
diplomacy and population happiness. The turn-based battle system offers layered
levels of complexity for a range of players. Medieval: Total War launches in
September 2008.

Zaxxon
A mobile reinvention of the arcade classic space combat shooter, play as a
lone-fighter pilot battling through three stages of an asteroid-filled alien
galaxy in a quest to defeat the evil robot Zaxxon. Zaxxon is scheduled for
release in October 2008.

Sonic The Hedgehog 2
Sporting the fan-favorite 2D Sonic action from the SEGA Genesis and Game
Gear systems, including Super Spin Dash power and team play with Tails, mobile
gamers of all ages are sure to delight in Sonic The Hedgehog 2. Players defy
gravity in hair-raising loop-de-loops, bounce like a pinball and race like
lightning with just a few clicks of the D-pad. The game will be available in
November 2008.

Crazy Taxi
A SEGA fan favorite, Crazy Taxi puts gamers into the driver seat as a
fearless cabbie with serious attitude. Racing against the clock, “mobile
drivers” must rack up mega-bucks before their shift ends by picking up
passengers and zipping through city streets and back alleys. The wild, mission
based gameplay and interactive environments make Crazy Taxi one racy title! SEGA
is developing 2D and 3D versions of Crazy Taxi to be released in December 2008.

The 2008 mobile line-up reinforces SEGA’s
commitment to bringing hit franchises and top quality games to the North
American mobile games market. Chaplin continued, “This year’s line-up spans
numerous genres and includes games based on new IP, proven franchises and
reinvented brands. We are delivering high-quality, innovative games that are
developed with original gameplay functionality specific to the mobile platform.