Sega and Microsoft Team Up for Strategic Xbox Alliance



RELEASE: MARCH 30, 2001 



Immediate Release 


and Microsoft Team Up for Strategic Xbox Alliance


to Create 11 New Games for Xbox and Plans to Support Xbox Broadband Online
Gaming In First Stage of Relationship


– March 30, 2001 – Today at the 2001 Tokyo Game Show, Microsoft Corp. and
video game powerhouse Sega Corp. announced a long-term, strategic alliance to
bring future versions of Sega’s great games to Microsoft’s future-generation
Xbox™ video game system. The companies kicked off their relationship by
announcing an 11-title publishing agreement to premiere many of Sega’s
upcoming games on the Microsoft® Xbox console. The first games to premiere on
Xbox will be "Jet Grind Radio Future(tm)" (tentative title),
"Panzer Dragoon(tm)" (latest version), "GUNVALKYRIE(tm)",
and "Sega GT(tm)" (latest version). In addition, Sega plans to
utilize the Xbox video game system’s broadband online gaming capabilities.


Sega on board with Xbox is a huge win for gamers around the world," said
Robbie Bach, chief Xbox officer (CXO) at Microsoft. "The creative artists
at Sega not only are going to deliver great Xbox games, they will help us
establish the benchmark for great Xbox gaming experiences both on and

believe that Microsoft will be very successful with Xbox, which is why we have
such a close, strategic relationship with them," said Peter Moore,
president and COO, Sega of America. "Our world-renowned development
studios have been very impressed with the Xbox hardware, and they are excited
to bring new gaming experiences to consumers by utilizing the platform’s power
and network capabilities. We share Microsoft’s commitment to broadband online
gaming and will work with it to deliver the best content possible to


games announced for Xbox today include the following:

"Jet Grind Radio Future" (tentative title). Gamers should get ready
to skate, grind and trick to a new beat. "Jet Grind Radio Future" is
a next-generation street action game for Xbox that delivers fast-paced action,
new awesome tunes and an artistic look that’s truly groundbreaking.

"Sega GT" (latest version). The most recent version of "Sega GT"
delivers adrenaline-filled, full-contact auto racing that allows gamers to
design, build and customize the world’s hottest cars and capture all the
heated thrills found in high-performance driving.

"GUNVALKYRIE." "GUNVALKYRIE," the next-generation shooter
for Xbox, takes players to war to ignite the battlefields by joining an elite
force of mercenaries to battle it out for control of the universe.

"Panzer Dragoon" (latest version). Xbox owners will be the first to
return to the stunning world of Panzer Dragoon. They can take flight once
again to explore the lush beauty, fierce technology and mysterious
dragon-breeding culture of one of Sega’s most sought-after franchises.


Sega Corp.

Corp. is a nearly $2.5 billion company recognized as the industry leader in
interactive digital entertainment media, offering interactive entertainment
experiences both inside and outside the home. Sega’s World Wide Web site is
located at


Sega of America

of America is the American arm of Tokyo-based Sega Corp., and is responsible
for the development, marketing and distribution of Sega video game systems and
video games in the Americas. Sega of America’s World Wide Web site is located



( is Microsoft’s future-generation video game system that
delivers new and unforeseen gameplay experiences. With more than three times
the graphics performance of the newest generation of game systems, Xbox
unleashes game designers’ creativity to produce games that are challenging,
exhilarating, surprising and fun.



in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and Internet technologies for personal and business
computing. The company offers a wide range of products and services designed
to empower people through great software – any time, any place and on any




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