SCEA Puts Madden NFL 09 PSP Entertainment Pack Into Play

May 21, 2008

Madden NFL 09 PSP Entertainment Pack Into Play

Bundle for the Ultimate Sports Fan Includes
"Metallic Blue" PSP System, Madden NFL 09, "NFL: In Just One Play" UMD Video, a
Voucher to Download Beats and a 1GB Memory Stick PRO Duo Print

Sony Computer Entertainment America (SCEA) today
announced the Madden NFL 09 PSP Entertainment Pack, a limited-edition bundle
launching in August that’s sure to score with fans of EA’s best-selling Madden
NFL football franchise, as well as sports enthusiasts of all types. This special
bundle ($199.99 MSRP) will feature a limited-edition “Metallic Blue” PSP system
with the highly anticipated Madden NFL 09 game; “NFL: In Just One Play” on UMD
(Universal Media Disc) Video from Warner Bros.; a PLAYSTATION Network voucher to
download Beats* from PLAYSTATION Store (accessible via a PC); and a 1GB Memory
Stick PRO Duo, for storing photos, music, video and more.

“Sports games are one of the most popular types
of games among PSP owners, and it was only natural to make our next PSP
Entertainment Pack a sports-themed bundle,” said Scott A. Steinberg, Vice
President, Product Marketing, SCEA. “PSP continues to have great momentum in the
marketplace. We expect that the Madden NFL 09 PSP Entertainment Pack will
capitalize on this momentum and strengthen PlayStation’s presence in the sports

“EA SPORTS is extremely excited to partner with
SCEA on this bundle,” said Director of Marketing Chris Erb. “Combining the
innovation of Madden NFL 09 with the quality of the PSP handheld gives gamers an
immersive football experience.”

The Madden NFL 09 PSP Entertainment Pack will be
available on August 12 and includes the following content. The total cost for
each of the components, if purchased separately, would be more than $260, which
means more than $60 of added value will be delivered to consumers
purchasing this bundle.

  • “Metallic Blue” PSP system; this is the only
    time that this special PSP color will be offered in North America.
  • Madden NFL 09: Twenty years as a dynasty of
    gaming, Madden NFL 09 aims to deliver the most immersive gameplay, the richest
    online offerings and the most comprehensive feature depth in the history of
    the franchise. Madden NFL 09 features legendary quarterback Brett Favre as its
    cover athlete.
  • “NFL: In Just One Play” UMD video: Hosted by
    one of the most colorful and premiere receivers in the game today, Chad
    Johnson, NFL: In Just One Play features an inside look at some of the X
    factors in the league. NFL: In Just One Play, the first UMD video from NFL
    Films, combines sound, action and interviews to showcase some of the NFL’s
    most exciting players including Randy Moss, Reggie Wayne, Larry Fitzgerald,
    Braylon Edwards, Adrian Peterson, LaDainian Tomlinson, Antonio Cromartie, Ed
    Reed and more.
  • Beats PLAYSTATION Network voucher: Download
    the PLAYSTATION Network exclusive title, Beats*, to your Memory Stick PRO Duo
    with the included voucher. Beats is a new and exciting way to interact with
    your music collection on your PSP system. It breathes life in to your music by
    using a beat tracking technology to create gameplay from any song the player
    supplies. The title is currently available on PLAYSTATION Store (
  • 1GB Memory Stick PRO Duo – Store your photos,
    music, videos, and game saves.

SCEA will support the Madden NFL 09 bundle with
an integrated marketing campaign, including dedicated TV, online, and outdoor
advertising; direct mail and e-mail; public relations support; and targeted
event and mobile promotions. The PSP Core Pack will still be offered on an
ongoing basis.

Consumers continue to adopt the PSP system as
their portable entertainment device of choice, thanks to the growing
availability of content. With a library totaling more than 375 games, thousands
of Internet radio stations** and more than 460 feature films, TV programs, and
videos from major studios and record labels, consumers have no shortage of
choices when it comes to content for their PSP systems.


*Memory Stick PRO Duo and PLAYSTATION Network
registration are required. User responsible for all applicable Internet fees.
Voucher expires February 28, 2009.

**The number of available Internet radio stations
varies depending on the condition of the service providers.