Sanrio Digital and Aeria Games announce Hello Kitty Online for North America

March 25, 2009

Sanrio Digital and Aeria Games
Announce Hello Kitty Online for North America

Sanrio Digital and Aeria Games &
Entertainment Inc. today announced they are partnering to launch Hello Kitty
Online in North America. The announcement was made at the 2009 Game Developer
Conference, held at San Francisco’s Moscone Center from March 23-27. Hello Kitty
Online is the eagerly anticipated official massively multiplayer online
role-playing game (MMORPG) of the Hello Kitty universe. Aeria Games will manage
North American online publishing and game service operations for Hello Kitty
Online. Sanrio Digital will manage retail publishing of the game and operate
SanrioTown, the Sanrio-themed portal and social networking site integrated with
Hello Kitty Online.

“Sanrio Digital is very excited to
partner with Aeria Games, who will be our online publisher and operator for
Hello Kitty Online in North America. With Aeria Games’ leadership position in
the free-to-play casual MMO sector and Hello Kitty brand awareness among the
underserved female gaming audience, Hello Kitty Online will grow into a leading
social gaming destination for teens and female adults,” said Robert Ferrari,
Vice President of Publishing & Business Development of Sanrio Digital.

“Aeria Games is honored to partner
with Sanrio Digital to introduce Hello Kitty Online to the North American
audience. Given the global, well-loved brand and the advanced game design, we
believe that Hello Kitty Online will propel the casual free-to-play MMO industry
into the mainstream,” said JT Nguyen, Chief Marketing Officer of Aeria Games.

Hello Kitty Online is the official
MMORPG based on the popular Sanrio characters. The game, currently in its beta
stage, will launch in various territories throughout 2009, using a free-to-play
model with optional premium upgrades. Players will explore and experience
magnificent adventures in the magical and cute world of Sanrio Land as they
interact with other players and more than a hundred Sanrio characters, including
Hello Kitty, Badtz-Maru, Cinnamoroll, and many others.

Hello Kitty Online is one of few
MMORPG titles targeting a female gaming audience. Aside from redefining
traditional MMO gaming with the inclusion of integrated social media services
provided by SanrioTown, Hello Kitty Online connects the virtual world with real
world charity events: during past beta events, Sanrio Digital translated player
activities into real donations to charities such as UNICEF. Sanrio Digital
intends to continue charitable initiatives as part of North American strategy
for Hello Kitty Online.

About Hello Kitty Online

Hello Kitty Online, developed by
Sanrio Digital, is the official massively multiplayer online role-playing game (MMORPG)
of Hello Kitty and friends, and the first MMORPG to integrate social networking
web services into the game experience. In addition to standard features such as
customizable avatars, guilds, skill systems, and player economy, Hello Kitty
Online offers a social networking platform including blogs, video sharing, and
email services. For more information please visit