MEDIA REVIVES CLASSIC TOY WITH ROCK ‘EM SOCK ‘EM ROBOTS ARENA ON PLAYSTATION
SEGUNDO, Calif. — Dec. 11, 2000 — Mattel Media, a leading entertainment
company representing popular brands across major platforms, today announced
the availability of Rock ‘Em Sock ‘Em Robots Arena at retail stores
nationwide. This classic 70s toy line returns with a vengeance as the robots
battle it out on the PlayStation game console. For gamers 12 and up (Teen ESRB
rating), this title is available for an estimated retail price of $29.99.
the game, each robot starts his career at the bottom of the Bronze league and
moves up the ladder by challenging and defeating other robots. As players
advance, they accumulate prize "money" winnings that allow them to
add parts and create a customized robot warrior to take to the next battle. To
win the Championship, gamers must challenge and pulverize a host of enemy
robots, as well as dangerous boss-level ‘bots.
‘Em Sock ‘Em Robots Arena is another example of Mattel Media bringing its toys
from the past to life," said Amy Boylan, senior vice president of Mattel
Media. "The game lets players control and customize robots in ways that
were not possible with the original toy."
title features hard core 3D Rock ‘Em Sock ‘Em robots based on Mattel’s updated
Rock ‘Em Sock ‘Em toy line. Ten menacing robots are each equipped with special
weapons that are used to turn enemies into scrap metal. Players can combine
fully modular robot arms, legs and torsos to unleash several unique fighting
styles and combo attacks. Rock ‘Em Sock ‘Em Robots Arena gives players the
power to rip off their opponent’s body parts and attach them to their own or
save the parts they collect to use against future victims. The title also
features cameo appearances from the original Blue Bomber and Red Rocker Rock ‘Em
Sock ‘Em robots who follow the action play-by-play as commentators.
Mattel Media Mattel Media, a division of Mattel, Inc., is a leading provider
of family-oriented home entertainment software. The company’s products are
based on popular Mattel brands, characters and play patterns and are available
on all major interactive entertainment platforms. Mattel Media is based in El
Segundo, Calif., with product distribution throughout 155 international
Mattel, Inc. All Rights Reserved. R and TM designate U.S. trademarks of
Mattel, Inc. except as noted. PlayStation and the PlayStation logos are
registered trademarks of Sony Corporate Entertainment Inc.