Rock Band Takes Fans And Gamers On An Amazing Journey

July 1, 2008

ROCK BAND TAKES FANS AND GAMERS
ON AN AMAZING JOURNEY, ADDS “The Best of The Who: Rock Band Edition” TO CATALOG
OF DOWNLOADABLE CONTENT

Special Edition DLC Includes
Three Songs from The Who’s Classic Concert Album “Live at Leeds,” The First Live
Recordings Featured in ROCK BAND

There have been several important
dates in the history of The Who: May 23, 1969 – Iconic rock album Tommy is
released and rockets to No. 4 on the U.S. charts. May 31, 1976 – The Who’s
second concert at Charlton football ground earns them an entry in the Guinness
Book of Records as the “world’s loudest rock band.” July 13, 1985 – The Who
re-form to perform at Live Aid and whip Wembley Stadium into an absolute frenzy.

Now, July 15, 2008 joins these
dates, as a dozen classic songs by The Who get new life as Rock Band™ game
levels. MTV Games and Harmonix announced today that many of the legendary
group’s greatest hits will be added to the Rock Band catalog of downloadable
content with the release of “The Best of The Who: Rock Band Edition.”

“We’re really pleased to have our
songs featured in Rock Band,” said Roger Daltrey, lead singer of The Who. “It
allows our established fan base to interact with our music in a way that’s fresh
and exciting, while also exposing our songs to new audiences.”

“I’m a fan of Rock Band,” said Who
guitarist Pete Townshend. “I play the game with my son and girlfriend and love
the way it brings different generations together through music. I like the idea
that people of all ages will be having fun playing our songs.”

“We are very excited to be working
so closely with Roger and Pete on this release for Rock Band,” said Paul
DeGooyer, SVP Electronic Games and Music, MTV. “The Who is consistently one of
our most requested bands, and it is great to be able to bring this exclusive
compilation of their music to the Rock Band community.”

The 12 songs were selected by
Harmonix and MTV Games in consultation with Townshend and Daltrey. The tracks
represent the meaty, beaty, big and bouncy best of The Who, including classics
such as “Amazing Journey,” “Baba O’Riley” and “Sea & Sand,” three songs from the
classic Live At Leeds album (including a special Rock Band edit of “My
Generation”) and more.

Each track will be available for
$1.99 at the PLAYSTATION® Store and the Xbox LIVE® Marketplace for the Xbox 360®
video game and entertainment system from Microsoft (160 Microsoft Points for
Xbox 360) or $19.99 (1600 Microsoft Points for Xbox 360) for the entire
collection of tracks.

The release of The Who’s Greatest
Hits through Rock Band coincides with the“VH1 Rock Honors” celebration honoring
the legendary rock band. Premiering on Thursday, July 17 at 9pm on VH1, VH1
Classic and MHD, the show will celebrate The Who’s monumental legacy with a
two-hour tribute saluting the music and lasting impact of this groundbreaking
band. The sweeping influence of The Who will be expressed through spoken
tributes, filmed packages and performances by some of today’s premiere rock acts
as well as the legends themselves. The night will feature tribute performances
by Pearl Jam, Foo Fighters, The Flaming Lips, Incubus and Tenacious D as well as
an electrifying grand finale performance from The Who.

Release date: Tuesday, July 15, 2008
(Xbox LIVE Marketplace and PLAYSTATION Store)

TRACKS: The Who 12 Pack

  • “Amazing Journey”

  • “Baba O’Riley”

  • “Behind Blue Eyes”

  • “Eminence Front”

  • “Going Mobile”

  • “Leaving Here”

  • “My Generation” (Live at Leeds)

  • “Real Good Looking Boy”

  • “Sea & Sand”

  • “Summertime Blues” (Live at Leeds)

  • “Who Are You”

  • “Young Man Blues” (Live at Leeds)

(All tracks utilize the original
master recordings)

Price: $1.99 (160 Microsoft Points
for Xbox 360) per track or $19.99 (1600 Microsoft Points for Xbox 360) for the
entire collection of tracks.

Locations: Xbox LIVE Marketplace and
PLAYSTATION®Network ** Dates for Rock Band game tracks are tentative and subject
to change **

**Tracks will be available in both
North America and Europe**