Rock Band Franchise Officially Surpasses $1 Billion Dollars

March 26, 2009

ROCK BAND FRANCHISE OFFICIALLY
SURPASSES $1 BILLION DOLLARS IN NORTH AMERICAN RETAIL SALES , ACCORDING TO THE
NPD GROUP

OVER 40 MILLION PAID INDIVIDUAL
SONGS SOLD VIA DOWNLOAD TO DATE ON ROCK BAND PLATFORM

MTV Games, a part of Viacom’s MTV
Networks, Harmonix, the leading developer of music-based games, and distribution
partner Electronic Arts Inc. (NASDAQ: ERTS), today announced that the Rock Band®
franchise has officially surpassed $1 billion dollars in North American retail
sales in 15 months, according to The NPD Group. In addition, over 40 million
paid individual songs have been sold via download through the Rock Band®
platform furthering its position as the music video game leader in paid song
sales and downloadable content with over 600 songs available to date in the Rock
Band catalogue.

Originally launched on November 20,
2007, Rock Band is the multi-million unit selling, genre-defining music game
platform that allowed music fans and gamers to interact with and discover music
like never before by choosing guitar, drums, vocals, or bass to start a band and
rock the world. Developed by Harmonix, the world’s premier music video game
development company, and published by MTV Games, the Rock Band platform has had
a positive impact on the overall promotion and sales of music, benefiting
artists included in the game both directly through royalties associated with
game sales and indirectly by causing the sale of more songs and albums.

Key Stats for the Rock Band
Franchise Sales

Rock Band® franchise has
officially surpassed $1 billion dollars in North American retail sales in 15
months, according to the NPD Group

Rock Band was the #1 title of 2008
by revenue across all game genres (NPD)

Music / Downloadable Content

614 songs offered via the Rock
Band platform, both on-disc and in-game music store, as of March 24, 2009

269 different artists / bands
offered via Rock Band franchise as of March 24, 2009

Over 40 million paid songs have
been sold via download since Rock Band launched on November 20, 2007

11 albums released to date via the
Rock Band platform including AC/DC Live, The Cars, Judas Priest, Pixies,
Mötley Cre, Foo Fighters, Red Hot Chili Peppers, Megadeth, Rush, No Doubt and
Stevie Ray Vaughan, as well as special compilations from The Who, Nirvana, The
Grateful Dead, Boston and more

Critical Acclaim

Average Metacritic score of 92 for
both Rock Band and Rock Band 2

Rock Band and Rock Band 2 have
garnered more than 50 industry awards including:

IGN’s “Best Music/Rhythm Game of
2008”

Gamespot.com’s Editor’s Choice
Winner for “Best Rhythm / Music Game of 2008”

Spike TV’s 2008 Video Game Award
Winner for “Best Music Game” and “Best Soundtrack in a Game”

Gametrailers.com “Best Music and
Rhythm Game 2008”

PlayStation: The Official
Magazine’s “Best Rhythm Game of 2008”

Yahoo’s “Best Party Game of the
Year – 2008” and named one of Yahoo’s “Best Tech Products of 2008”

G4 TV’s X-Play “Best Music Game of
2008”

Named as one of Entertainment
Weekly’s “Entertainers of the Year 2008”

Called “Best party game of the
year” by the Associated Press

Named as one of USA Today’s “Top
Video Games of 2008”

Cited as one of MSNBC.com’s Top
Video Games of 2008 and one of the Best Xbox 360 Games of 2008

Heralded as “hands down the best
party game ever” by Time magazine and named as one of Time’s Top Video Games
of 2008

Rock Band Franchise Innovations

First full band music video game
to hit consoles

First music video game to offer
export of content library from disc and cross compatibility of downloadable
content (DLC) in sequel games.

First music video game to offer
weekly downloadable content (averaging more than 3 songs per week since its
launch on November 20, 2007)

Lead the way for full
compatibility and interoperability between competing peripherals

First music video game to allow
for export of avatars and other game data to create real life merchandise

First music video game to offer
full albums as downloadable content: Judas Priest’s “Screaming for Vengeance,”
released in June 2008

First music game to offer a new
song day-and-date with its release to radio, with Mötley Cre’s “Saints of Los
Angeles”