"Pump It Up: Exceed" Selected for Game On Exhibit

"Pump It Up: Exceed" Selected for Game On

Home version of popular dance game added
to US leg of groundbreaking tour

SAN FRANCISCO, CA September 16, 2005 Video
Game publisher Mastiff today announced that Pump It Up: Exceed, the home version
of the international arcade hit dance game has been selected for inclusion in
the Game On touring exhibit. Originating at The Barbican Art Gallery in London,
Game On is the first major exhibition to explore the vibrant history and culture
of video games. Pump It Up: Exceed was developed by Andamiro and is published in
North America by Mastiff for the PlayStation 2 computer entertainment system and
the Xbox® video game and entertainment system from Microsoft. The game shipped
to retail stores on August 31, 2005.

The highly interactive Game On exhibition
examines the game design process from conceptual drawing through to the finished
game and identifies the key creative people who make them. It explains the
developments in hardware technology from the colossal computers of the early
1960s to the recent consoles like Xbox, Nintendo GameCube™ and PlayStation 2,
illustrating how content and technologies need each other to move forward
successfully. The influence games have had on culture in Europe, North America
and Japan is explored, and a series of eight new commissions by contemporary
artists, architects and designers responding to games, complements the show.

"Pump It Up illustrates the best of the
current crop of dancing games," says Neil McConnon, Touring Exhibition Manager
for The Barbican Art Gallery. "These games have had a significant impact on
American gamers because companies like Mastiff are active in bringing the best
Asian games to the US."

Following its successful run at the Barbican
in the summer of 2002, which attracted 50,000 visitors, the exhibition exceeded
all expectations at the Royal Museum at the National Museum of Scotland,
Edinburgh, with 55,000 visitors. The exhibition has also shown at the Tilburg
Art Foundation, The Netherlands (28 May – 24 August 2003) with 20,000 visitors
(biggest audience the venue has achieved to date) and Helsinki City Art Museum,
Finland (18 September – 14 December 2003) with an audience of 40,000. Game On
was one of the main events at the Lille European Capital of Culture 2004 in
France (15 May – 15 August 2004) and it was hosted at the Eretz Israel Museum in
Tel Aviv, Israel (September 26 – December 31 2004). The U.S launch of Game On
began at the Museum of Science and Industry in Chicago (4 March – 5 September
2005) and will thereafter travel to the Tech Museum of Innovation in San Jose
(26 September 2005 – January 2006), with a return to the Museum of Science and

try in Chicago (February – April 2006),
before travelling to the Pacific Science Center, Seattle (May – September 2006).
Game On will return to England at the Science Museum, London (1 December 2006 –
1 May 2007).

About Pump It Up: Exceed

PSM magazine recently tagged Pump It Up:
Exceed with it’s "Buy or Die" designation, and Rolling Stone magazine says,
"Already a hit in arcades, Pump It Up: Exceed now comes in a home version that
is more intuitive and challenging than Dance Revolution."


the official site of the home version of Pump It Up: Exceed, for more
information about the game. The website features all the latest news on the home
game, sample tracks, and more.

While other dance games arbitrarily assign
positions to a dancer’s feet, Pump It Up features choreographed steps for each
song and a five button mat that lets the step designers reward players for not
just where they put their feet, but how the feet got there. The game features
about 100 songs, including new music for the console version from cutting edge
artists such as Grammy nominees Crystal Method and Steriogram, as well as Elvis
vs. Junkie XL;, Earth, Wind and Fire; and Sugarhill Gang. Music familiar to fans
of the arcade include top K-POP (Korean pop) acts like Sechs Kies, Honey Family,
Clon and Novasonic, and songs like Beethoven Virus and Pump Me Amadeus by BanYa,
the Pump It Up original band.

Developed by Andamiro of Korea, Pump It Up
first debuted in arcades in 1999, and over the next 5 years became an
international smash hit, with nine versions selling a remarkable 20,000

In 2004 Mastiff and Andamiro joined forces to
produce a version of Pump It Up for console systems. The vision behind the
project was simple: without changing what makes the arcade experience great, add
the features and modes that home users expect.

About The Barbican Centre

Designed in the 1960s and constructed in the
1970s, the Barbican Centre was opened on 3 March 1982 by Her Majesty The Queen
who described it as ‘one of the wonders of the modern world’. Owned, funded and
managed by the Corporation of London, the third largest sponsor of the arts in
the UK, it was built as ‘the City’s gift to the nation’ at an historical capital
cost of 161million, equivalent to almost 400 million today.

Open 363 days a year, the Barbican presents a
uniquely diverse programme of world-class performing and visual arts,
encompassing all forms of classical and contemporary music, international
theatre and dance, visual arts and design, and a cinema programme which blends
first-run films with special themed seasons.


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