PURE to Soar into Stores Next Week

September 16, 2008

PURE to Soar into Stores Next Week

Disney Interactive Studios Ships This Year’s
Hottest Action Sports Game

PURE, the award-winning action sports video game,
shipped today and will be available at all major retailers on September 23. PURE
will be available for the Xbox 360, PLAYSTATION 3 and Windows based-PC.

Developed by Black Rock Studio, Disney
Interactive Studios’ award-winning development studio in Brighton, England, PURE
delivers heart-pounding racing experiences unique to the genre by taking players
over the edge with massive jumps and spectacular airborne tricks. PURE is set in
seven real locations all over the globe and features more than 35 multiple-route
tracks and 70 unbelievable tricks.

"Black Rock Studio has delivered a game that goes
beyond the off-road genre," said Craig Relyea, senior vice president of global
marketing, Disney Interactive Studios. "With vertigo-inducing jumps,
off-the-wall tricks and stunning graphics that make the scenic locations truly
awe-inspiring, PURE has created a unique category that will thrill a wide

PURE was selected as the Best Racing Game of E3
2008 by the Game Critics Awards, the most prestigious awards for the annual E3
Media & Business Summit.

"At Black Rock Studio, we’re big fans of both
arcade racing games and action sports so this seemed like the perfect
combination," said Jason Avent, Game Director, Black Rock Studio. "PURE is a
game that should excite players and we’re looking forward to seeing their

PURE features 16-player contests, against either
A.I. opponents in single-player or other players via online multiplayer. The
single-player modes of PURE are Race (trick-based races to the finish line),
Freestyle (points-based) or Sprint (short intense tracks). Online mode features
the same modes plus Freeride, which lets players roam freely and face-off online
with their friends to see who can pull the biggest trick, combo, or fastest lap.

PURE will be available for the PLAYSTATION 3
system, and Xbox 360 for $59.99. The Windows-based PC version will be available
for $49.99.

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