Earlier this year, EA had promised PlayStation 3 players a free copy of the Battlefield 1943 downloadable shooter as an extra incentive to pre-order Battlefield 3. Much to the surprise of PS3 users, there was no free copy in their edition of Battlefield 3. As it turns out, EA decided to scrap the plan, after many PS3 owners had bought the game. To make up for it, EA and Sony decided to make all future BF3 expansions available early to PS3 customers. Not exactly the wisest of decisions.
The result of EA's mishap has resulted in a group of disappointed players that have now filed a class action lawsuit against EA, headed by the law firm Edelson McGuire, which alleges that EA was "making a promise they could not, and never intended, to keep."
I'm not surprised by this move by fans. Fans were never officially made aware of EA's decision to scrap the original plan. The only announcement came via a tweet.
It should be noted EA isn't the only publisher that has failed to deliver on early game promises. Earlier in the year, THQ announced that the giant purple dildo bat in Saints Row: The Third would be controllable via the PlayStation Move. That promise didn't even mention a free game, but how did THQ respond to fans' reaction to the broken promise? They rewarded fans with a FREE copy of Saints Row 2. Crisis averted.
The fact is EA's move for early DLC was a slap in the face to fans who pre-ordered the game, and now they are paying the price.