Project Entropia Phase II Beta Tester Selections to Begin July 23, 2001

PRESS RELEASE

For Immediate Release

Project Entropia Phase II Beta
Tester Selections to Begin July 23, 2001 MindArk prepares to expand the testing
of its revolutionary online entertainment project

Gothenburg, Sweden – July 12, 2001 –
MindArk AB announced today that the selection process to expand the pool of beta
testers for the eagerly awaited Project Entropia, its innovative online
entertainment environment, will begin on July 23, 2001. Approximately 500 new
Phase II testers will join the initial group, which has been participating in
closed technical testing for the past several weeks.

“Project Entropia will offer
millions of computer users the opportunity to create on-screen characters that
can live, adventure and interact with each other in a huge, exciting virtual
world called Calypso,” said MindArk Marketing Manager Patric Sundstrom. “We’re
thrilled by the unexpected number of people who have already applied to join the
testing, and we also encourage anyone who has been waiting for the next stage to
fill out the application at http://www.project-entropia.com/betatest/apply.asp?topic=betatest
before we start choosing the next group who will help us take this huge and
critically important step forward.”

Project Entropia is a revolutionary
new form of Internet-based interactive entertainment that will be made available
at no initial cost and with no subscription fees to millions of Internet users
around the world. In the roles of human colonists on the virtual planet Calypso,
they will be able to meet and socialize or adventure into wilderness areas where
they will face challenges from wild indigenous creatures and invading
robots. 

Information about Project Entropia
can be found on the official website at http://www.project-entropia.com/

MindArk (http://www.mindark.com)
develops technology solutions that address the entertainment needs of millions
of Internet users. With novel applications in the interactive entertainment
sector and browser infrastructure, MindArk is a world leader in expanding the
new universe.