Project Entropia Phase II Beta Test Begins

PRESS RELEASE

For Immediate Release

Project Entropia Phase II Beta Test Begins
MindArk’s Virtual World Welcomes 500 New Participants

Gothenburg, Sweden – September 5, 2001 –
MindArk AB announced that the Phase II beta test of its innovative
Internet-based interactive entertainment enterprise, Project Entropia, has
begun. Earlier today, the first of the 500 new participants entered the initial
test area, which consists of 10 square kilometers. The new group is expanded
from Phase I, which involved technical testing with a much smaller participant
base of approximately 50.

“Today is a truly significant occasion, a
landmark date in the development of Project Entropia,” stated MindArk Chief
Operating Officer Jan Welter, the visionary behind the project. “The basic
concept underlying Project Entropia arose many years ago, at a time when there
probably wasn’t enough computing power in the entire world to support it, and it
wasn’t until a few years ago that we judged that technology had advanced enough
for us to go ahead. It has taken a long time and a tremendous amount of work to
arrive at this point, and we are now more motivated than ever to bring Project
Entropia to its full potential.”

Project Entropia is a pioneering new form of
Internet-based interactive entertainment that will be made available to millions
of Internet users around the world at no initial cost and with no subscription
fees. In the roles of human colonists on the virtual planet Calypso, they will
be able to meet and socialize, adventure into wilderness areas where they will
face challenges from wild indigenous creatures and invading robots, take part in
building a virtual society, and perhaps even acquire real-world wealth.

Applications for further phases of the
Project Entropia beta test are still being accepted at




http://www.project-entropia.com/betatest/apply.asp?topic=betatest

Additional information about Project Entropia
can be found on the official website at


http://www.project-entropia.com/

MindArk (http://www.mindark.com)
develops technology solutions that address the entertainment needs of millions
of Internet users. With novel applications in the interactive entertainment
sector and browser infrastructure, MindArk is a world leader in expanding the
new universe.