Professional Bull Riders Game Delivers All the Action of the Toughest Sport on Dirt

November 2, 2007

Professional Bull Riders Game
Delivers All the Action of the Toughest Sport on Dirt

Crave Entertainment, a leading
publisher of console videogames, and Professional Bull Riders, Inc. (PBR) in
partnership with D2C Games, Inc. today revealed details of the Professional Bull
Riders videogame. Capturing all the adrenaline and challenge of the Toughest
Sport on Dirt(tm), the game lets you play as a pro bull rider or as a bull in
multiple events leading up to the World Finals. Available for the Wii(tm) home
video game console, the Xbox 360®video game and entertainment system from
Microsoft, and PlayStation(r)2 computer entertainment system, with downloadable
versions on the PSP(r) (PlayStation®Portable) system and PC, the PBR games are
scheduled for release in time for the World Finals beginning in October 2008.

"PBR has a dedicated fan base and
the sport is poised to become the next NASCAR," said Rob Dyer, President of
Crave Entertainment. "Capturing the intricacies, adrenaline rushes and
excitement of professional bull riding is paramount to the success of the

"PBR is the fastest growing sport in
the U.S. with nearly 20 million fans watching or attending PBR events in 2006,’
said Sean Gleason, CMO of PBR. "We are thrilled to partner with Crave
Entertainment and D2C Games to bring the sport of professional bull riding to
our millions of loyal fans." Players may create their own character and compete
as a professional rider or a tenacious bull throughout 10 three-round events in
multiple locations, including New York, Anaheim, and Atlanta. Challenge or play
as top riders, including Guilherme Marchi, Justin McBride, and Chris Shivers, or
play as one of the tour’s ferocious bulls!

Unlimited play modes test players’
skills in either staying on for at least eight seconds or bucking off the rider
before his time is up and Season Mode features unlockable riders and bulls.
Become the best rider or bull in multiplayer by having the most "wins," or
become part of the Millionaire’s Club by beating some of the meanest, toughest
bulls in the history of the PBR. Intuitive controls and multiple difficulty
levels allow anyone to pick up and play and realistic sounds from screaming
crowds to bone-crunching falls max out the realism.

"D2C Games is focused on capturing
the essence of the sport while delivering a video game that is easy to pick up
and very fun to play," said Scott Orr, CEO and Founder of D2C Games, Inc. "PBR
fans for the first time will be able to experience the most exciting eight
seconds in sports."