Pop Cutie! Street Fashion Simulation Brings Street Style To The NDS

June 16, 2008

POP CUTIE! STREET FASHION
SIMULATION BRINGS STREET STYLE TO THE NINTENDO DS

KOEI gives fashion trendsetters
control of the streets with a shop management and style simulation game
exclusively for the Nintendo DS this September 2008.

KOEI, recognized worldwide as the
premier brand of strategy and simulation games, announced today that the company
is preparing to bring POP CUTIE! Street Fashion Simulation™ to North America
this September 2008. The game will be available exclusively for the Nintendo DS.

"POP CUTIE! Street Fashion
Simulation brings together an eclectic mix of Tokyo street style, cosplay
(costume play), fashion design and trend hunting to create a game that’s part
retail management simulation and part style exploration," said Amos Ip, Senior
Vice President for KOEI Corporation. "As the game’s shop owner you’ll compete
against rival designers, hire models and staff, design new items, all in search
of the ultimate fashion trend."

About POP CUTIE! Street Fashion
Simulation POP CUTIE! Street Fashion Simulation is a game where players manage
the day-to-day happenings of their very own fashion boutique. They’ll hire
models and assistants, choose the look and music for their shop, run the cash
register and even place magazine ads. Best of all, they’ll take to the streets
and meet different characters in search of up-and-coming trends. Players will
then use this inspiration in their studios where they’ll create new clothes,
accessories and even hairstyles. However, other shop owners are also prowling
the streets looking for the next big thing.

Players will start the game as an
independent designer with a small shop at a flea market. As players progress,
they’ll move into larger boutiques. The competition against rival shop owners
culminates in a ‘Fashion Battle,’ where a panel of judges will decide if a
player’s style has enough cute or enough cool to become all the rage.

By gathering ‘images’ from people on
the street and combining them, players will create clothing lines ranging from
the conventional to the most outrageous trends from the streets of Tokyo. A
simple touch interface allows players to consider color and shape combinations
on the bottom screen while reviewing the actual design on the upper screen.
Using Nintendo DS Multi-Card Wireless Play, up to two friends can challenge each
other in fabulous Fashion Battles.

Developed by KOEI Co., Ltd, POP
CUTIE! Street Fashion Simulation is for 1 to 2 players.