PlayStation(R) Receives Emmy Award From National Academy of Television Arts

PlayStation(R) Receives Emmy
Award From National Academy of Television Arts and Sciences

FOSTER CITY, Calif., Sept. 29 2005
Marking its 10-year anniversary in North America, Sony Computer Entertainment
Inc. announced today that the ground-breaking PlayStation(R) game console has
been awarded an Emmy for Outstanding Achievement in Technology and Advanced New
Media for pioneering the 3D polygonal-based gaming experience.

Sony Computer Entertainment America
president and CEO Kaz Hirai will be on hand to accept the award at the 57th
Annual Technology & Engineering Emmy Awards today in Princeton, New Jersey
hosted by the National Academy of Television Arts and Sciences (NATAS). Breaking
the 100-million unit sales milestone in June, the original PlayStation is the
best-selling in-home game console worldwide, and is primarily regarded for
transforming videogaming into a mass-market proposition.

"When the concept for PlayStation
was in its infancy in the early 1990s, we had a dream to elevate the quality of
computer graphics from a 2D-based
environment to a rich, realistic 3D experience. At the same time, we intended to
bring in a new form of entertainment through the living room in a
manner that would allow people all over the world to enjoy the pleasures of
interactive entertainment," said Ken Kutaragi, president and group CEO, Sony
Computer Entertainment Inc. "Even with this lofty goal in mind, the achievement
and market acceptance for PlayStation have exceeded my wildest expectations. In
its tenth year on the market, we are honored to be awarded a prestigious Emmy to
commemorate the significant role PlayStation played in creating a new computer
entertainment world."

Founded in 1955, NATAS presents Emmy
awards, among others, in the area of Technology & Engineering for groundbreaking
work in television broadcast and production systems, interactive television and
other new media technologies."Emerging technologies in digital media play an
important role in the way in which people consume in-home entertainment, and
gaming in particular has been a consistent source of innovation in recent
years," said Seth Haberman, Chair of Video Gaming and Technology Awards panel
for NATAS. "We felt that the advent of PlayStation exemplified a significant
shift in the direction of the gaming and are pleased to recognize Sony Computer
Entertainment for its contribution."