Play Hard Sports Announces Beta Sign Up for its Free to Play Online Football Game

July 3, 2008

Play Hard Sports Announces Beta
Sign Up for its Free to Play Online Football Game

Company Launches New Website for
Beta Enrollment; Opens Community Site with Sports Forums, Trivia and Blogs

Play Hard Sports, Inc., the first
studio in North America to develop, publish and distribute interactive fantasy
sports games and entertainment over the Internet, today announced the official
sign up program for the company’s beta launch of its football game. The new
website,
www.playhardsports.com
, provides an early look and feel for the Company’s
first title game, Play Hard Football, being released in fall of 2008.

The new site allows prospective
players to sign up for the beta program and get ‘first dibs’ on a team name for
the upcoming gridiron season. The site also contains a sport trivia game, a
video teaser, Play Hard Knockout photos and developer diaries from the team’s
Game Design Director. The site will also be home to the forthcoming Play Hard
community, where sports fans can come for information and chats with active and
retired NFL players, participate in online forums and read about Play Hard’s
game latest developments.

“This is an exciting first milestone
for us as a company,” said Jeff Anderson, CEO of Play Hard Sports. “We are
redefining the online gaming market by bringing sports fans something they have
been waiting for – Interactive Fantasy Sports. This beta site is just the
beginning of what fans can come to expect from Play Hard Sports.”

To sign up now and start your
journey to gridiron glory, visit
www.playhardsports.com.