Well, this isn't a surprise. Peter Molyneux's "social experiment" Curiosity, which has been delayed until next month, is now facing conflict with NASA over its Mars rover.
"Humm there is a problem [with] the name Curiosity," tweeted Molyneux. "We can't use it because of NASA. I wonder what one word would sum up Curiosity: the cube."
Molyneux's studio, 22Cans, confirmed the issue on its Twitter account: "Due to NASA and the Martians, we are wondering what we should officially name our first experiment Curiosity…"
In response to followers' suggestions, Molyneux wrote, "Some interesting name choices. [We] will collate them and probably tweet top choices on @22Cans (hope to use this as a place for more feedback)."
Curiosity was supposed to release for iOS, Android, and PC yesterday; instead, 22Cans released a trailer.
"The name change is prompted by the need to have something simple to search for in Google," Molyneux told Eurogamer's mobile site, Modojo. "This worked well for 'Curiosity,' but since NASA: Curiosity is now obviously generating a lot of interest, we need to change the name."
Looks like NASA gets first dibs.
Follow @wita on Twitter for tales of superheroes, plumbers in overalls, and literary adventures.