What are you doing reading this?! You should be heading over to the PAX Prime ticket ordering page to reserve your spot in the ticket queue (because we all know it's only a matter of minutes until they sell out).
The ticket queue which essentially servers as an online waiting room that makes sure tickets are sold in an orderly and fairy way. You'll ender the queue in the order in which you arriveand a unique cookie will identify you to hold your place in line. Just make sure you keep your browser open and you'll be automatically taken to the checkout process when it's your turn, without needing to refresh.
Once you're at the checkout page, you'll have 8 minutes to complete your transaction.