Onimusha Warlords Delivers On the Playstation 2

 

BW2065
FEB 23,2001 5:02 PACIFIC 8:02 EASTERN

 

(
BW)(CA-CAPCOM) Capcom’s Onimusha Warlords Delivers On the Playstation 2
Promise of Advance Graphics, Technology and Gameplay

 

Business
Editors/High-Tech Writers

 

SUNNYVALE,
Calif.–(BUSINESS WIRE)–Feb. 23, 2001–

 

Epic
Masterpiece Launches March 14 With Support of Record Sales
in
Japan and Multi-Million Dollar Marketing Campaign

 

Capcom(R),
a worldwide developer and publisher of video games, today announced Onimusha
Warlords for the PlayStation 2 computer entertainment system will go on sale
March 14, 2001 in North America. Onimusha Warlords fulfills PlayStation 2’s
promise to deliver the most advanced graphics, state-of-the-art technology and
incredible gameplay. Onimusha Warlords is the first video game to truly
showcase a higher standard that consumers expect in the PlayStation 2. It is
the most technically advanced video game ever conceived and was honored with
the distinction of being named "Best of Show" at the SIGGRAPH 2000
Computer Animation Festival. Onimusha Warlords is an epic saga of 16th century
Japan inspired by the battle scenes of famed Japanese director Akira Kurosawa.

 

Onimusha
Warlords is currently enjoying phenomenal success in Japan having released on
January 25 and shipping nearly 900,000 units to date with sell through of more
than 700,000 units. This epic masterpiece is supported by a North American
multi-million dollar marketing campaign includes TV advertising that begins
March 16 and runs six weeks. With the support with a multi-million dollar
marketing campaign and achieving record sales in Japan, Capcom predicts
Onimusha Warlords will be must own for PlayStation 2 owners. Onimusha Warlords
is rated "M" for mature audiences by the Entertainment Software
Rating Board and carries a suggested retail price of $49.95.

 

"What
a phenomenal way to usher in Capcom’s epic PS2 masterpiece," said Bill
Gardner, president and CEO, Capcom Entertainment. "The Capcom team has
done a tremendous job of creating and marketing a stunning game that could
only be brought to market with the power of the PlayStation 2. The US will
launch Onimusha in March with the backing of a multi-million dollar marketing
campaign that will reach consumers via television, radio, print, retail and
online. The success Onimusha has enjoyed in Japan we can only hope to eclipse
here in America."

 

Gardner
went on to add, "This is certainly not the first time Capcom has achieved
sales records in the company’s 21 year history. The most notable and perhaps
best example is when the original Resident Evil game for the original
PlayStation sold more than a million units worldwide in less than six months.
Some credit Resident Evil for driving PlayStation hardware sales. The
expectation is for Onimusha to do the same. That tremendous achievement five
years ago seems to pale in comparison with the achievement Onimusha is certain
to obtain in 30 days in Japan alone. We believe this is a ‘must-have’ game for
PlayStation 2 owners and expect them to come out in droves to get their hands
on the most incredible PS2 game of all time!"

Onimusha
Warlords takes place in a world of darkness and magic, when power hungry
warlords battle for control of Feudal Japan. One brave Samurai, Samanosuke,
boldly volunteers to rescue the kidnapped princess Yuki, but even Samanosuke
does not realize the desperation of this mission. An entire legion of demon
warriors stands between him and his mission to avenge the princess.

 

The
Siggraph "Best of Show" award was bestowed to Onimusha Warlords for
the five minute opening movie animation created using an optical motion
capture system to "film" six samurais battling simultaneously.
Onimusha’s other motion picture quality production values include, a script
written by Flagship, the company who penned the story lines for the Resident
Evil series; a 200-piece orchestra who performs the original musical score;
and famed Japanese actor Takeshi Kaneshiro as the lead character. Onimusha:
Warlords takes advantage of the power of the PlayStation 2 by delivering
finely detailed character graphics created at 10,000 polygons per character.

 

Onimusha
Warlords’ multi-million dollar marketing campaign includes broadcast, radio,
print, retail, online, and intensive public relations efforts. A National TV
advertising campaign begins March 16 and runs six weeks, in the US and Canada
to create more than 100 million impressions. The media schedule includes
popular shows, targeted to males 18-34, such as Mad TV, X-Files, Xena, Dark
Angel, MTV, Sci-Fi, F/X and The Simpsons. Capcom’s Onimusha marketing blitz
also includes an extended print ad campaign running in the major video game
publications. These campaigns, including TV, tease and launch ads, spreads and
back cover placements, will generate more than 125 million impressions. Other
marketing activities are POP support (posters, in-store loop videos, comp and
oversized boxes, counter cards, shelf talkers and banners), pre-sell programs,
online movie trailer featured at capcom.com, strategy guides by publishers
Brady Games and Prima Games and targeted mailings to the Capcom Edge
registration list of more than 150,000 consumers. Public Relations efforts
have secured multiple magazine covers and numerous pages of in-depth coverage
and accolades in top video game publications.

 

Capcom
Co., Ltd. is a leading worldwide developer and publisher of coin-operated and
video games. A leading force in the multi-billion dollar interactive
entertainment industry, Capcom’s legacy spans 21 years of entertaining video
games. Capcom develops, markets, and distributes home video games for the
PlayStation, PlayStation 2, Sega Dreamcast and Nintendo 64 game machines, Game
Boy Color Systems and coin-operated games. Headquartered in Osaka, Japan, the
company also has offices in Tokyo, Hong Kong, London, and Sunnyvale,
California. The company is publicly traded on the Tokyo Stock Exchange code
number 9697.

 

Note
to Editors: CAPCOM CO., LTD. 2001(c) CAPCOM U.S.A., INC. 2001. ALL RIGHTS
RESERVED. CAPCOM and the CAPCOM logo are registered trademarks of CAPCOM CO.,
LTD. ONIMUSHA and CAPCOM EDGE are trademarks of CAPCOM CO., LTD. ONIMUSHA
soundtrack(c) Mamoru Samuragouchi. Samanosuke Akechi(c) Amuse/Fu Long
Production. Guest Creator: Takeshi Kaneshiro. PlayStation and the PlayStation
logos are registered trademarks and DUALSHOCK is a trademark of Sony Computer
Entertainment Inc. The ratings icon is a registered trademark of the
Interactive Digital Software Association. All other marks are the property of
their respective owners.

 

CONTACT:
Capcom

Melinda
Mongelluzzo, 408/774-0500

Matt
Atwood, 408/774-0500

 

 

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