New X Games Events Exclusively For Dirt 2

July 23, 2009


Three new X Games competitions to
offer ultimate glory in all-action off-road racer

Codemasters, a leading developer and
publisher of acclaimed racing video games, and ESPN’s X Games, today announced
an agreement that will see three all-new X Games stages created and integrated
exclusively in Colin McRae: DiRT 2, the sequel to the award-winning off-road
racing title.

The three new stages – X Games
America, X Games Europe and X Games Asia – will carry official X Games branding
and infuse added realism by bringing the series’ unique action sports atmosphere
to the game. Players will be able to compete in the X Games events by reaching
landmark achievements within the game’s World Tour.

“With Colin McRae: DiRT 2
Codemasters has captured the essence of contemporary action sports racing,
making the game a great platform to integrate the X Games brand and the look and
feel of its global events,” said Rick Alessandri, ESPN Senior Vice President and
Managing Director, X Games Franchise. “We’re excited that millions of players
will have the opportunity to engage in the X Games environment both in the game
and online.”

“We’ve been inspired by the flair,
style and big event atmosphere of ESPN’s X Games series, which has switched on a
new generation of action sports fans to rally and off-road racing.” said Gavin
Raeburn, Senior Executive Producer, Codemasters. “It’s been incredible to work
with them to shape a series of exclusive X Games integrations for Colin McRae:
DiRT 2. Gamers will experience three major competitions that will make them feel
like they’re really arrived on the world’s premiere racing stage, competing in
front of thousands of fans in dramatic and spectacular stadium events.”

The X Games events will be headlined
by off-road racing’s most famous and respected athletes including the multi
medal-winning Subaru Rally Team USA driver Ken Block, Dave Mirra, Tanner Faust
and Travis Pastrana. X Games 14 Rally Car Racing gold medallist, Pastrana
competed with the late Colin McRae at X Games 12 (2006) before going on to
feature in and lend his voice to the original Colin McRae: DiRT game, published
in 2007.

Each X Games event will consist of
two knockout rounds (quarters and semis) rounded off with a dramatic final held
at spectacular locations including London (X Games Europe), Tokyo (X Games Asia)
and Los Angeles (X Games America). The X Games America competition is identified
from the very start of the game as the pinnacle event in Colin McRae: DiRT 2’s
racing world and the ultimate test for any off-road racer.

Colin McRae: DiRT 2 will be shipping
on September 8th in North America and release on September 10th across EPAC
territories with a UK street date of September 11th. The game will be published
for the Xbox 360® video game and entertainment system from Microsoft®,
PLAYSTATION®3 computer entertainment system, Wii™, Nintendo DS™ and PSP®
(PlayStation®Portable) system with a Games For Windows® LIVE edition, supporting
DirectX 11, to follow. Get ready for the ultimate off-road competition online at