New Publishing House Focused Solely on Digitally Downloadable Videogames

July 11, 2008

Announcing Publisher X – New
Publishing House Focused Solely on Digitally Downloadable Videogames

Publisher Heads to Apple iPhone™
and iPod touch with Six Titles – Critter Crunch, Zen Pinball: Rollercoaster,
Reel Deal Slots, Reel Deal Blackjack, Reel Deal Texas Hold ‘Em and Reel Deal
Video Poker

Publisher X announced today its
formation as a new publisher that will focus on digital download platforms, such
as the PlayStation Network for the PLAYSTATION®3 computer entertainment system,
Xbox LIVE® online Arcade for the Xbox 360® video game and entertainment system
from Microsoft, WiiWare™ for Wii™, PC, the Apple® iPhone™ and the Apple® iPod
touch™.

The fledgling publisher has a
strategic partnership with Flashman Studios and Reverb Communications, industry
veterans that respectively will provide development support as well as public
relations, marketing and sales services to the upcoming titles.

Publisher X also announced today
that it has completed partnership deals with four international developers: ZEN
Studios (Hungary), Capybara Games (Canada), Phantom EFX (Iowa, USA) and War Drum
Studios (Florida, USA). Today, Publisher X released six titles for the Apple
iPhone and iPod touch including Critter Crunch, developed by Capybara Games, ZEN
Pinball: Rollercoaster, developed by Zen Studios, Reel Deal Slots, Reel Deal
Blackjack, Reel Deal Texas Hold ‘Em and Reel Deal Video Poker, co-developed by
Phantom EFX and War Drum Studios.

Flashman Studios is well known in
the videogame industry for managing the business aspects of both up-and-coming
and established developers as well as representing IP owners. Its current
clientele includes ZEN Studios (Pinball FX, XBLA), Capybara Games (Critter
Crunch, mobile, winner of several Game of the Year Awards), Red Fly Studio
(developing the upcoming Ghostbusters: The Video Game for Wii, PlayStation 2
system and Nintendo DS), and many more.

Reverb Communications brings
extensive public relations, marketing and sales experience to the Publisher X
table including numerous Xbox LIVE Arcade titles. Reverb specializes in the
music gaming space including its work on the hit music videogame titles Guitar
Hero™ and Guitar Hero II™, as well as currently handling public relations for
Harmonix’s award-winning music videogame franchise Rock Band™.

Publisher X plans to take a running
lead in the digital gaming space. According to the IDC’s Digital Marketplace
Model and Forecast, users will access the Internet through more than 1.5 billion
devices worldwide in 2008, including PCs, mobile phones, and online videogame
consoles. By 2012, the number of devices accessing the Internet will double to
more than 3 billion, half of which will be mobile devices.

For more information on Publisher X
and their App Store games please visit
www.publisherx.com