New Downloadable EA Sports Videogame Enables Fans To Replicate NCAA March Madness

March 3, 2009

New
Downloadable EA Sports Videogame Enables Fans To Replicate NCAA March Madness


Fans Can Take Their Favorite School On The Road To The Final Four
Using NCAA Basketball 09: March Madness Edition  

Electronic Arts Inc., today
announced EA SPORTS will for the first time offer a downloadable official NCAA®
Tournament edition of its college basketball videogame. Fans will be able to
replicate the

NCAA Division I
Men’s Basketball Championship bracket

and play with all the
schools in NCAA March Madness
®.
Called

NCAA® Basketball 09: March Madness® Edition
and

available exclusively for the Xbox 360® videogame and
entertainment system for
1200 Microsoft points ($15.00), it will be
available to download

just in time
for the start of the NCAA tournament. The 2009
Tournament tips-off exclusively on CBS Sports on March 19th.

NCAA Basketball 09: March
Madness Edition
will
be easy-to-download exclusively for the Xbox 360 through Xbox LIVE Marketplace
for 1200 Microsoft points beginning March 11, 2009
.
The game will initially feature teams from last year’s tournament, and then
beginning on March 18,

will feature the
just-announced official Selection Sunday brackets and accurate teams with
updated ratings.

NCAA Basketball 09: March
Madness Edition
will
re-create all the atmosphere and intensity of NCAA March Madness by enabling
fans to authentically
replicate the entire NCAA Tournament and play through the “virtual
bracket” with their favorite team under the same conditions they’ll face
throughout March Madness. Take on the challenge of leading any of the 65 schools
competing on the road to the Final Four®, from the opening round right through
to a virtual reproduction of the Final Four on the authentic Ford Field court in
Detroit, where one team will be crowned NCAA Division I Men’s Basketball
National Champion on

April 6, 2009
.  

 “We really wanted to make
our game available to a wider selection of fans that are drawn to college
basketball by the passion, excitement and drama that surrounds March Madness,”
said Connor Dougan, Producer for NCAA
®
Basketball 09: March Madness Edition. “Fans will be able to experience the
tournament, feel the adrenaline rush that comes with a single loss elimination
tournament and write their own history.”

“Few sporting events capture
the excitement and intensity of March Madness, so it’s great to be able to offer
everyone a chance to play with NCAA Basketball 09: March Madness Edition, an
exclusive to Xbox LIVE and Xbox 360,” said Marc Whitten, General Manager of Xbox
LIVE. “Xbox LIVE continues to break new ground, offering new ways to play and
enjoy your favorite games and entertainment. With EA we are offering everyone a
chance to experience a blockbuster game tailored specifically for March Madness
in a way that has never been done before.”

NCAA Basketball 09: March
Madness Edition challenges gamers to replicate their school’s style of play, set
the tempo and win. Plus, the game features Division I coaches in-game providing
real time instruction and feedback, helping gamers control the tempo by
executing their team’s offense and defense to perfection. 

Download NCAA Basketball 09:
March Madness Edition through Xbox LIVE Marketplace and follow the tournament
through NCAA March Madness on Demand®, the free, live, online streaming of all
tournament games available at NCAA.com and CBSSports.com.

NCAA
Basketball 09: March Madness Edition is in development at EA Canada in Burnaby,
B.C. The game is rated “E” for everyone by the ESRB. To learn more about the
game visit

www.ncaabasketball09.com
.