NESQUIK, GAMERIOT and CPL host $10,000 Halo 2 tourney in Dallas

NESQUIK, GAMERIOT and CPL host
$10,000 Halo 2 tourney in Dallas

World’s Largest Traveling Video
Game Festival to Hold Special Competition July 6th–9th at
CPL’s Summer Event


(New York) – June 29, 2005

Games Media Properties, a leading creator of video game entertainment and media,
announced today that



they

have teamed with the Cyberathlete Professional League® for a special $10,000
Halo2 tournament that will allow competitors to “Play Hard. Go Pro.™”  The
tournament can be viewed by the public, and will take place at the Cyberathlete®
Extreme Summer Championships 2005 in Grapevine, Texas from July 6th-9th
Sixteen teams will compete four-on-four in a double-elimination format for their
piece of the $10,000 prize purse. The top five teams will all win cash prizes,
with the $3,000 grand prize for first place, $2,500 for second, $2,000 for
third, $1,500 for fourth and $1,000 for fifth. All teams and visitors will also
be able to play Xbox Live over SBC Broadband, and enjoy free NESTLE® Nesquik
samples.

The world’s largest traveling video
game festival and competition, Nesquik GameRiot offers gamers a chance to play
new and unreleased video game titles. With NESTL® Nesquik® as the Title
Sponsor, and MTV2 and Xbox as Presenting Sponsors, this year’s tour will reach
more than 350,000 gamers at 85 events in 30 markets. 

“We have long respected the CPL
events, and it is the world standard in competitive PC gaming,” said Matthew
Ringel, Executive Producer of GameRiot and President of Games Media Properties. 
“We are delighted to be tapped as the partner to operate the CPL Halo2
Tournament. The CPL Summer Event is going to feature intense competition– and
the Halo2 tournament will be a big part of that.”

The Nesquik GameRiot tour also
features top-ranked professional gamer Matthew “Zyos” Leto, as well as a 2k
Sports and MySpace.com “Battle of the Bands” competition for local musicians.
Visitors to the Nesquik GameRiot
website (www.gameriot.com)
can pre-register for competitions, buy tickets, sign up for email updates and
preview game titles.  The site also features Discussion Boards and promotions
from various gaming companies.


About Cyberathlete
Professional League (CPL)

Launched June 26, 1997, the Cyberathlete Professional League (CPL) is the
world’s first video game sports league; and having hosted final tournaments on
five continents and official qualifying tournaments in over 50 countries, the
CPL is the global leader in professional computer game competitions.  Over the
past eight years, the CPL has hosted 35 international main events with a total
attendance of 45,000 gamers and has awarded $2,000,000 in prizes.  The CPL
attracts extensive national and international


media
coverage

and has been featured on: FUSE, MTV, CNN, ESPN, USA Network, WB, GSN, Fox,
Nickelodeon, G4, Gamer.tv and ABC World News Tonight with Peter Jennings.