Need For Speed Underground 2 Launch Event Stars Snoop Dogg

FORMULA DRIFT AND EA HOST NEED
FOR SPEED UNDERGROUND 2 LAUNCH EVENT STARRING SNOOP DOGG

Irvine, CA. (Oct. 25, 2004) –
Formula Drift and Electronic Arts (NASDAQ: ERTS) will host a launch event for
the video game Need for Speed™ Underground 2 on Monday, October 25 at the
Irwindale Speedway, near Los Angeles. The event will include a brief performance
from International hip-hop superstar Snoop Dogg, who will debut a new
collaboration with the rock band The Doors, available in the US exclusively in
the game.

The event will also feature a
drifting competition, starring 16 of the world’s best professional drivers, who
will be competing for more than $10,000 in cash and prizes, including the Need
for Speed Underground 2 cover car, a fully-tuned Nissan 350Z. Tickets to view
the competition are available now from Ticketmaster.

“This is going to be the tuner event
of the year,” said Ryan Sage of Formula Drift. “Whether you’re a fan of hip-hop,
video games, car culture, or just a wild party, the Need for Speed Underground 2
Formula Drift event is going to blow you away. And for around $10, you can’t go
wrong. Be there!”

Attendees will also have the
opportunity to play an advance copy of Need for Speed Underground 2, before its
release on November 15. The game will be available for the PlayStation®2
computer entertainment system, Xbox® video game system from Microsoft and
Nintendo GameCube™, PC-CD and Game Boy® Advance.

For more information about the event
and how to get tickets, please visit
www.formulad.com
.  For more information about Need for Speed
Underground 2, please visit
www.needforspeed.com
 

About Electronic Arts

Electronic Arts, headquartered in
Redwood City, California, is the world’s leading interactive entertainment
software company. Founded in 1982, EA posted revenues of $2.96 billion for
fiscal 2004. The company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers and the Internet.
In 2003, EA had 27 titles that sold more than one million copies. Electronic
Arts markets its products under three brand names: EA SPORTS™, EA GAMES™ and EA
SPORTS BIG™. EA’s homepage and online game site is www.ea.com. More information
about EA’s products and full text of press releases can be found on the Internet
at http://info.ea.com.

Electronic Arts, EA SPORTS, EA
GAMES, EA SPORTS BIG and Need for Speed are trademarks or registered trademarks
of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a
registered trademark of Sony Computer Entertainment Inc. Nintendo GameCube and
the Game Boy Advance are trademarks of Nintendo. Microsoft and Xbox are either
trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or
other countries and are used under license from Microsoft. All other trademarks
are the property of their respective owners.