Need for Speed SHIFT Console Demo Available October 1

September 29, 2009

Need for Speed SHIFT Console Demo
Available October 1

Taste the True Driver’s
Experience In This Year’s Most Critically Acclaimed Racing Game

Electronic Arts Inc. (NASDAQ: ERTS)
today announced that the console demo of the highly-rated Need for Speed SHIFT
will be available for download on October 1 on PlayStation Network and Xbox
LIVE. The demo gives players a chance to see for themselves just how SHIFT
delivers on the Need for Speed promise of speed, adrenaline and precision
racing. Need for Speed SHIFT has been commended by AOL GameDaily as “one of
2009’s best racing games” and as “outstanding” by IGN.

Players will sample this year’s most
intense authentic racing game by pushing one of four cars to its limits on the
world-famous Circuit de Spa-Francorchamps and the tight city circuit of London
River. Players that dominate each track and collect enough stars will also
unlock the ultimate racing machine; the Pagani Zonda F.

Jump into the cockpit of one of
these five cars and find out how Need for Speed SHIFT combines real-world
physics with perception based G-forces to deliver a supercharged on-the-track

  1. BMW M3 (E46)

  2. 2008 Dodge Viper SRT10

  3. 2006 Lotus Elise 111R

  4. 2008 Nissan GT-R

  5. 2006 Pagani Zonda F (unlockable)

The PC demo is currently available
for download at

The game introduces a brutal
first-person crash dynamic that creates an unparalleled immersive experience.
The signature cockpit view delivers a true driver’s experience. Need for Speed
SHIFT further personalizes the experience through the all-new driver profile —
a unique persona based on the driving skill and style of each player. Need for
Speed SHIFT is the most realistic and intensive authentic racing game ever.

With a perfect score from and, and 90+ scores from, Official Xbox Magazine,
PlayStation: The Official Magazine, Team, Game, and more, Need for Speed SHIFT is the highest rated Need for
Speed game in years.

Need for Speed SHIFT is now
available on the PlayStation 3, Xbox 360, PC, PSP, mobile and coming soon on the
iPhone. More information can be found at
or follow the game on Twitter at NeedforSpeed.