Muhammad Ali and Mike Tyson Chosen as Cover Athletes for EA Sports Fight Night Round 4

March 9, 2009

Muhammad Ali and Mike Tyson
Chosen as Cover Athletes for EA Sports Fight Night Round 4

Fans Unanimously Vote To Have
Boxing Legends Share Cover Worldwide

Electronic Arts Inc. announced today
that “The Greatest of All Time”, Muhammad Ali, and “Iron” Mike Tyson will share
the cover of one of the most anticipated games of 2009, Fight Night Round 4. Fan
voting on www.AliorTyson.com
started in late December 2008 and the final results favored having both legends
together on the cover. Fight Night Round 4 is being developed under the EA
SPORTS brand by EA Canada in Vancouver, B.C and will ship to retailers worldwide
this summer.

Muhammad Ali, the most celebrated
boxer of all time, was famous for his quick tongue and his even quicker hands
that wore down his opponents fight after fight. Ali was the first fighter in
history to win the undisputed heavyweight championship three times, and is
highly revered for his contribution to the sport of boxing. Mike Tyson, a knock
out legend, will join Ali on the cover. The youngest boxer ever to win a
heavyweight championship, Tyson enthralled the world with his precision, power,
and ability to put away his opponents in the first round. These two boxing icons
finally come face to face in Fight Night Round 4.

“I’m honored to be on the cover of
Fight Night Round 4 with Ali. He was a special champ, and I have the highest
respect for him as a person and a fighter” said Tyson. “People always ask me if
I think I would have beaten Ali if I had the chance to fight him when we were
both in our prime. Now you can figure it out for yourselves. Fight Night puts
you right in that ring and gives you the gloves to settle the score.”

The addition of Mike Tyson to Fight
Night Round 4 fills a hole in videogame rosters that has existed for almost a
decade. Users will finally be able to fight as ‘Iron Mike’, or fight against him
as one of many other all time greats. Promising to revolutionize the fighting
genre, Fight Night Round 4 features an all new physics based gameplay engine
that brings the most authentic interpretation of the sweet science to the
videogame world. The action inside the ring will be faster than ever, delivering
a true representation of the sport’s incredible speed, accuracy, timing, and
power. Fight Night Round 4 allows you to create dozens of legendary match ups,
including Tyson vs. Ali, with unprecedented realism.

Consumers can step into the ring
sooner with GameStops’s exclusive pre-order program. By pre-ordering Fight Night
Round 4 at their local Gamestop, or online at
www.gamestop.com, fans
will receive early access to the game’s demo. The game will be available for the
PLAYSTATION 3 and Xbox 360. This game has not yet been rated by the ESRB or PEGI.
For more information, log onto

http://fightnight.easports.com
.