MTV Games And Jerry Bruckheimer Announce Partnership

December 19, 2007


Landmark Agreement Marks the
Launch of Jerry Bruckheimer Game Studio with MTV Games

MTV Games, a division of Viacom
Inc.’s MTV Networks, today announced an exclusive deal with internationally
renowned motion picture and television producer Jerry Bruckheimer to develop and
create new and original video games, marking his first official foray into the
gaming world. As part of this landmark agreement, Bruckheimer will build a game
incubation studio with MTV Games, where a team of experienced video game
experts, artists and storytellers will seek out and deliver new game concepts
and intellectual property.

By joining MTV Games with
Bruckheimer’s blockbuster track record for creating successful entertainment
properties in film and television, both new and experienced gamers can expect
what promises to be some of the most entertaining, challenging, and unique

“Video games represent a new and
innovative medium for what we’ve always tried to do, which is to tell great
stories. But this medium is unique in that it gives the player control over how
those stories unfold,” said Jerry Bruckheimer. “I look forward to working with
MTV Games to create new original game stories, always looking for ways to
innovate the medium.”

“Jerry Bruckheimer and his innate
talent for developing wildly successful entertainment properties that range from
action, reality, drama, sports, and comedy are the perfect complement to our
vision for MTV Games and the experience our audiences truly crave,” said Van
Toffler, President, MTV Networks Music & Logo Group. "There’s a huge
intersection between the fans of Bruckheimer films, our audience and gamers,
making the potential for this partnership to be as explosive as one of his
blockbuster films."

Executives from both MTV Games and
Bruckheimer’s gaming studio will work together on all phases of development —
from concept to platform — as well as on the production, distribution deals and
marketing elements, with the potential that some of the game concepts could
migrate to other entertainment media including film and TV. Jeff Yapp, Executive
Vice President, Programming Enterprises and Bob Picunko, Vice President
Electronic Games & Interactive Products will oversee the relationship for MTV

MTV Networks will support this
venture across all its broadcast and digital platforms including CMT, MTV, Spike
and VH1. Gaming is a focal point of MTV Networks’ overall vertical entertainment
strategy of super-serving its core audiences with engaging experiences across
multiple platforms. In August of 2007, the company announced that it will invest
more than $500 million over the next two years in the development and
distribution of its Interactive Entertainment and Video Game business. MTV
Games’ recently released Rock Band from developers, Harmonix, which MTV Networks
acquired in 2006, an all-new platform that allows music fans and gamers to
interact with their favorite music like never before and garnered universal
critical acclaim including: "Best of Show" at this year’s Game Critics Awards:
Best of E3 2007, "Game of the Year for Teens" by USA Today, and called "this
holiday season’s most awesome video game ever" by SPIN Magazine.

Jerry Bruckheimer holds an
undisputed position as one of the most successful producers in both motion
pictures and television. First in partnership with Don Simpson, and then as the
chief of Jerry Bruckheimer Films, he has produced an unprecedented string of
worldwide smashes, hugely impacting not only the industry, but mass culture as
well. Bruckheimer’s films have included “American Gigolo,” “Flashdance,” “Bad
Boys,” “Dangerous Minds,” “Crimson Tide,” “The Rock,” “Con Air,” “Armageddon,”
“Enemy of the State,” “Gone in 60 Seconds,” “Coyote Ugly,” “Remember the
Titans,” “Pearl Harbor,” “Black Hawk Down,” “Bad Boys II,” “Veronica Guerin,”
“King Arthur,” “National Treasure,” “National Treasure: Book of Secrets,” and
the landmark trilogy, “Pirates of the Caribbean: The Curse of the Black Pearl,”
“Pirates of the Caribbean: Dead Man’s Chest,” and “Pirates of the Caribbean: At
World’s End.”

On television, Bruckheimer had an
unprecedented 10 television series airing in the 2005-6 season, a record in the
medium for an individual producer. JBTV’s series have included “C.S.I.: Crime
Scene Investigation” and its spinoffs “C.S.I.: Miami” and “C.S.I.: NY,” and
“Without A Trace,” “Cold Case” and “The Amazing Race.”

Jerry Bruckheimer Films and
Television have been honored with 39 Academy Award(r) nominations, six Oscars(r),
69 Emmy(r) nominations, 16 Emmys(r), eight Grammy(r) Award nominations, five
Grammys(r), 23 Golden Globe(r) nominations, four Golden Globes(r), 16 People’s
Choice nominations, 11 People’s Choice Awards, numerous MTV Awards, including
one for Best Picture of the Decade for “Beverly Hills Cop,” and 20 Teen Choice

The deal was negotiated by Creative
Artists Agency on behalf of Jerry Bruckheimer. For MTV Games, the agreement was
overseen by George Cheeks, EVP & General Counsel, Business and Legal Affairs,
MTV Networks.