Monster Rancher 3 1st Game to Utilize PictureParadise Technology


MAY 09,2001 9:55 PACIFIC 12:55 EASTERN


BW)(CA-TECMO) Tecmo’s “Monster Rancher 3” First Game to Utilize
Revolutionary PictureParadise Technology


& Entertainment Editors/Multimedia Writers



Calif.–(BUSINESS WIRE)–May 9, 2001–Tecmo Inc.’s "Monster Rancher
3(TM)", the monster breeding and battling game for the PlayStation(R) 2
computer entertainment system, will be the first U.S. title to feature Sony
Electronics’ PictureParadise technology.

state-of-the-art software comes built into the game and allows the player to
take an existing image from a Sony digital camera or camcorder and import it
into "Monster Rancher 3(TM)" via the standard USB cable.


`Monster Rancher 3,’ we are giving players a wealth of options in order to
customize their monster. You can now personalize your virtual pet by decking
it out with your choice of clothing, jewelry or other accessories. The
ultimate in customization, however, is being able to take a real-life picture
and carry that into the world of `Monster Rancher 3.’ Tecmo pioneers the way
for others by being the first to offer this new technology to gamers,"
said John Inada, marketing director at Tecmo Inc.


Rancher 3(TM)" is the latest installment in the popular game series which
lets players breed, train and fight with the monsters they control. New
monsters are bred by pairing two existing ones or spawned from music CDs,
movie DVDs or game discs. Players train and care for their monsters, much like
a virtual pet. Later, they enroll their monsters into tournaments, where they
battle for prizes and fame. The "Monster Rancher" series has sold
over 2.5 million copies worldwide and has spawned a hit television cartoon


are excited that Tecmo has become an early adopter of our PictureParadise
technology," said Takashi Kondo, senior vice president, Sony Digital
Imaging Product Division. "PictureParadise brings a whole new dimension
to the world of game personalization, and this is only the beginning. While
PictureParadise is currently compatible with any Sony imaging device that has
USB connectivity, we would eventually like to expand its use to other imaging
devices and game consoles, even those that do not carry the Sony name."


Sony Electronics

Electronics’ Digital Imaging Product Division (DIPD) is based in San Diego.
DIPD markets digital imaging products and services, including Cyber-shot(R)
and Digital Mavica(R) still cameras, Handycam(R) camcorders, related
accessories and ImageStation(SM) on-line imaging services. For additional
information about Sony products, call 888/222-SONY, or visit Sony’s web site
at Press releases
and digital images are available at Sony Electronics’ news and information web
site at



in 1967, Tecmo (Tokyo Stock Exchange Market 1st Div. "TECMO") is
comprised of hard-core gamers, dedicated to producing only AAA titles. Tecmo’s
designers eat, breathe and sleep video games, especially since they have a
storied legacy to uphold. Tecmo is a software developer famous for popular
franchises dating back to the 8-bit era, such as "Tecmo Bowl(TM)"
and "Ninja Gaiden(TM)," and continuing through to the present with
the hit series "Monster Rancher(TM)" and "Dead or Alive(TM)."
Tecmo is constantly striving to improve its titles by responding to feedback
from fans, professional game reviewers and console manufacturers.