Modern Warfare 2 Shatters Opening Day Sales Records

November 12, 2009

CALL OF DUTY®: MODERN WARFARE® 2 SHATTERS
OPENING DAY SALES RECORDS WITH APPROXIMATELY $310 MILLION IN NORTH AMERICA AND
UNITED KINGDOM ALONE

Most Anticipated Game of the Year Becomes
Biggest Entertainment Launch in History

Activision Publishing, Inc. announced today that
Infinity Ward’s much-anticipated Call of Duty®: Modern Warfare® 2 has become the
biggest launch in history across all forms of entertainment with estimated
sell-through sales of $310 million in North America and the United Kingdom alone
in the first 24 hours, according to internal Activision estimates.

Modern Warfare 2 was released on Tuesday,
November 10th, to worldwide fanfare across the globe, including over 10,000
retail outlets in the U.S. alone which held midnight openings to meet consumer
demand. In its first day, the blockbuster title sold through approximately 4.7
million copies in just North America and the United Kingdom, according to
internal Activision estimates.

“The Call of Duty franchise has become a cultural
phenomenon showing the power of video games as an entertainment medium,” said
Mike Griffith, CEO, Activision Publishing, Inc. “The shattering of these
entertainment records is a testament to the compelling, cinematic and uniquely
engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has
taken interactive experience to unprecedented heights setting a new standard for
entertainment.”

Modern Warfare 2 picks up following the historic
events of Call of Duty® 4: Modern Warfare®, the blockbuster title that remains
the top selling first person action game in history. Modern Warfare 2 is rated
“M” (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and
Language. For additional information about the game, visit
www.modernwarfare2.com