STYLIZED ACTION/SHOOTER, NARC® SHIPS AT A MSRP OF $19.95 TO RETAIL OUTLETS
a Major Marketing Campaign, NARC Promises a Big Hit at Friend Prices
March 21, 2005 – Midway Games Inc. (NYSE: MWY), a leading interactive
entertainment publisher and developer, announced today that NARC® has shipped to
retail outlets nationwide for the PlayStation®2 computer entertainment system
and the Xbox® videogame system from Microsoft. A mission-based 3rd-person action
game, NARC is set against a stylized, modern-day backdrop of the War on Drugs.
NARC, the game that Maxim gave 4 out of 5 stars stating, "Play dirty and you may
lose your badge, proving the long arm of the law isn’t above reaching into
anybody’s trousers and squeezing hard," pits players as two elite NARC squad
members Marcus Hill, a DEA Agent with a squeaky clean image and Jack Forzenski,
a cop on probation and fresh out of rehab.
"With the maturation
of the video game market, the need for games that appeal to an older audience is
quickly growing and the content of those games have to reflect this trend," said
Steve Allison, chief marketing officer, Midway. "Our goal with NARC is to give
players the chance to play through an interactive crime saga where the player
will face the temptations and choices of an undercover police officer without
holding anything back."
Marketing Campaign includes:
National television advertising
campaign on multiple mainstream broadcast and cable networks including MTV2,
E!, Fuse TV, WWE and G4TechTV
Aggressive online campaign to
top-tier enthusiast and mainstream consumer sites including Gamespot.com,
IGN.com, UGO.com, and WWE amongst others
Dedicated web presence at
Extensive online sweepstakes
campaigns on WWE and UGO, where winners attend a WWE event and win high end
audio/visual package and crime DVDs, respectively.
Print advertising campaign across
multiple major video game and consumer publications
National pre-sell programs at
select game retailers, where gamers can pre-order a copy of NARC and receive a
2-Disc soundtrack featuring select songs from the game, for free.
NARC is an in-depth,
third person action/shooter video game set against a stylized modern-day
backdrop of the War on Drugs. A gritty crime drama, gamers assume the role of
dual characters, Marcus Hill and Jack Forzenski, members of an elite NARC squad
whose mission is to rid the world of a powerful international drug cartel.
Players must track and eliminate these cartels. In NARC, players possess an
arsenal of weapons as well as skills in hand-to-hand fighting. Throughout the
game, players will test their own character and judgment in this classic battle
of Good vs. Evil where every action has a consequence.
Chicago, IL with offices in San Diego, CA, Seattle, WA, Austin, TX, Los Angeles,
CA, Munich, Germany and London, UK, Midway Games Inc. (NYSE: MWY) is a leading
developer and publisher of interactive entertainment software for major video
game systems. More information about Midway can be obtained at
Midway has provided
the www.xbox.com, gamepot.com,
ign.com ugo.com and WWE links solely as a convenience for you. The information
on these sites has been prepared by third parties, and Midway does not monitor,
endorse or accept responsibility for the content on non-Midway sites.
NARC and MIDWAY are
registered trademarks of Midway Amusement Games, LLC. "PlayStation" and the "PS"
Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox
is a registered trademark of Microsoft Corporation in the United States and/or
other countries. All other trademarks are the property of their respective
http://www.xbox.com ) is the
video game system from Microsoft that brings people together for the most
exhilarating game and entertainment experiences. Xbox delivers an expansive
collection of breakthrough games, powerful hardware and the unified Xbox Live
online service. The new tagline, "it’s good to play together," captures the
spirit of Xbox as the social hub of the new digital entertainment lifestyle.
Xbox is now available in North America, Asia, Europe and Australia.