Midway’s Highly Anticipated Sci-Fi Thriller Area 51 Invades Retail Outlets Nationwide



MIDWAY’S HIGHLY ANTICIPATED SCI-FI THRILLER
AREA 51®
INVADES RETAIL OUTLETS NATIONWIDE



 


Backed By
a Blockbuster Marketing Campaign, Midway Delivers Ultimate First-Person Action
Experience


 


 


CHICAGO –
April 25, 2005

– Midway Games Inc. (NYSE:
MWY), a leading developer and publisher of interactive entertainment software,
announced today that AREA 51® the
story-driven, first-person action thriller has shipped to retail outlets
nationwide for the PlayStation®2 computer entertainment system and the Xbox®
video game system from Microsoft. AREA 51
will also be available for PC and is scheduled to ship on May
23, 2005.
Midway has created an action-thriller that features an intense
storyline packed with scripted events, an arsenal of both human and alien
weapons, and powerful multiplayer modes that allow up to 16 players to battle it
out online.




”Midway is a company with a
deep vault of classic gaming franchises and reinventing some of those, such as
AREA 51, is a core part of
Midway’s strategy for 2005 and beyond,” said Steve Allison, chief marketing
officer, Midway.  “Delivering riveting and suspenseful gameplay that no console
or PC owner should pass by, AREA 51
is the only first-person action thriller to be set within the confines of the
U.S.’s most secret military base.”


 

Rounding out the
complete entertainment experience, AREA
51 features a blockbuster line-up of Hollywood voice talent. Cast in
the lead role is David Duchovny, star of the ultimate conspiracy-theory
television show, The X-Files,
will bring his instantly recognizable voice to
AREA 51’s
lead character Specialist Ethan Cole, a special forces
soldier specializing in hazardous materials investigations.  Powers Boothe, who
currently appears in the HBO mini-series
Deadwood
, will provide the voice of Major Bridges, while shock-rocker
Marilyn Manson will deliver an unforgettable performance as Edgar, the gray
alien.

 



 


AREA 51

Reviews:
 



  • “This one [AREA 51] could
    just be your second HALO.”
     


    Electronic Gaming Monthly

  •  “…an extremely
    fast-paced shooter that also manages to look nothing short of gorgeous.”
    4/5;

    Official U.S. PlayStation
    Magazine Cover Story

  • “With guns firing
    at full tilt, and mindless carnage taking center stage, Midway has a surefire
    hit on its hands.” 8.5/10
    Game Informer

  • “The action is
    intense and immediate…” 5/5 Top Play!;
    Maxim
     

  • “Gorgeous
    graphics, an excellent physics model, tons of action, and atmospheric
    environments all contribute to the formula.”
    IGN.com

  • “…a visual
    powerhouse.”
    GameSpot.com

  • exceptional
    first-person shooter.” 8.7/10;
    PSE!

  • “…PS2’s surest,
    sharpest shooter…” Fun Factor 4.5/5;
    GamePro

 


AREA
51’s

Major Marketing Highlights Include:
 


  • National television
    advertising campaign on multiple mainstream broadcast and cable networks
    including MTV, E!, Comedy Central, WWE and Fox, Fox Sports Network, Sci-Fi, FX
    and more


  • Aggressive online
    campaign to top-tier enthusiast and mainstream consumer sites including
    Gamespot.com, IGN.com, UGO.com, amongst others


  • Dedicated web
    presence at www.area51-game.com


  • Participating in
    several nationwide game tours including
    GameRiot
    and GAME LIVE


  • Print advertising
    campaign across multiple major video game and consumer publications


  • National pre-sell
    programs at select game retailers, where gamers can pre-order a copy of AREA
    51 and receive
    a copy of Midway Arcade
    Treasures 2, for free



 



About AREA 51


The U.S. Army has received a distress signal from Area 51 where a viral outbreak
has just shut down the research facility and the automated quarantine procedures
have locked all scientific and military personnel inside. A small Special Forces
unit led by Specialist Ethan Cole of the HAZMAT (hazardous materials) Division
is sent to investigate. As Cole, players will delve into five massive levels
within the confines of Area 51, discovering a deadly mutagenic side effect of
the virus that controls the minds of those infected, as well as an ancient alien
colony buried beneath the facility. With a multitude of human and alien weapons,
players must explore chilling conspiracies such as the extraterrestrial crash at
Roswell and the faked lunar landing, in order to solve the enigma of Area 51
before the viral mutagen is released and irrevocably mutates all life on Earth.



 



 



About Midway


Headquartered in Chicago, IL with offices in San Diego, CA, Seattle, WA, Austin,
TX , Los Angeles, CA, Munich, Germany and London, UK, Midway Games Inc. (NYSE:
MWY) is a leading developer and publisher of interactive entertainment software
for major video game systems. More information about Midway can be obtained at

www.midway.com
.


 


 

AREA 51 is a
registered trademark of Midway Games West Inc.  MIDWAY is a registered trademark
of Midway Amusement Games, LLC.  “PlayStation”
and the “PS” Family logo are registered trademarks of Sony Computer
Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in
the United States and/or other countries.
All other trademarks are the property of their respective companies. Midway has
provided the

www.xbox.com
, IGN.com, GameSpot.com and UGO.com links solely as a
convenience for you.  The information on these sites has been prepared by third
parties, and Midway does not monitor, endorse or accept responsibility for the
content on non-Midway sites.


 

About Xbox

Xbox (
http://www.xbox.com ) is the
video game system from Microsoft that brings people together for the most
exhilarating game and entertainment experiences.  Xbox delivers an expansive
collection of breakthrough games, powerful hardware and the unified Xbox Live
online service.  The new tagline, "it’s good to play together," captures the
spirit of Xbox as the social hub of the new digital entertainment lifestyle. 
Xbox is now available in North America, Asia, Europe and Australia.  Xbox is a
registered trademark of Microsoft Corporation in the United States and/or other
countries.