Microsoft Teams With MTV to Provide Exclusive Sneak Peek at the Debut of the Next-Generation Xbox

Microsoft Teams With MTV to
Provide Exclusive Sneak Peek at the Debut of the Next-Generation Xbox
 

Elijah
Wood and The Killers will host half-hour global premiere with a performance
from The Killers, airing exclusively on MTV channels around the world May 12
and 13.

NEW YORK — April 11, 2005 —
MTV: Music Television and Microsoft Corp. today announced a global marketing
alliance to unveil the next-generation Xbox® video game system on
MTV channels in the United States, Asia Pacific and Europe, all within a
24-hour window — a first for the video game industry. The highly anticipated
console will be revealed to video game fanatics, music lovers and MTV viewers
via a high-energy half-hour program titled “MTV Presents: The Next Generation
Xbox Revealed.” The special will be hosted by entertainment icon, seasoned
gamer and Xbox fanatic Elijah Wood, known globally for the Academy
Award-winning “Lord of the Rings” trilogy. Island Records’ renowned Las Vegas
rockers The Killers will deliver electrifying performances throughout the
special. The global broadcast will premiere Thursday, May 12, at 9:30 p.m. EDT
in North America and on Friday, May 13 in other regions around the globe
(local air times below).

 

Viewers will get an exclusive
look at the Xbox vision for the next generation — one that ensures that the
user experience is always connected, always personalized and always in high
definition. The special will feature never-before-seen, action-packed gameplay
of future Xbox games, a peek into the future of the Xbox Live™ online
gaming service, backstage celebrity interviews and exclusive insider footage
on the making of the next-generation console.

 

The inside look at the
next-generation Xbox will continue at MTV.com, where after the special,
viewers will find extended event coverage including behind-the-scenes video,
photos and other special extras. MTV.com will also provide ongoing in-depth
coverage of the next-generation Xbox highlighting the latest news, product
details and previews of hot next-generation games.

 

“We recognize and celebrate
our viewers’ passion for gaming and are excited to be working with Microsoft
to launch such a significant entertainment product,” said John Shea, executive
vice president, Integrated Marketing and Sponsorship Development, MTV Networks
Music Group. “We’re proud that Microsoft considers MTV the premier global
network to launch its new Xbox gaming console and reveal the first look to MTV
viewers around the world.”

 

 “Just as MTV revolutionized
the way the world experiences music, the next-generation video game console
from Xbox will spark a revolution in how consumers experience games and other
forms of digital entertainment,” said Peter Moore,
corporate vice president of worldwide marketing and publishing for Xbox at
Microsoft
. “We are ecstatic about our alliance with MTV and unveiling a
video game platform in a way that has never been done.”

 

“MTV Presents: The Next
Generation Xbox Revealed” will be broadcast around the world. Local market
times are as follows:
 


North America:
                                                  
Thursday, May 12, at 9:30 p.m. (21:30)


Japan/Asia:

                                                       
Friday, May 13, at 11:30


Europe:                       

France:                            Friday, May 13, at 19:00

Germany:            
            Friday, May 13, at 19:00

Italy:                               
Friday, May 13, at 23:30

Netherlands:                    
Friday, May 13, at 19:30

Poland:                      
     Friday, May 13, at 21:00

Portugal:            
             Friday, May 13, at 20:00

Romania:                        
Friday, May 13, at 20:00

Scandinavia:                    
Friday, May 13, at 22:00

Spain:                        
     Friday, May 13,

at 21:30

U.K.:                           
    Friday, May 13, at 20:00

                                   
Australia:                          Friday, May 13,
at 19:00

 


About MTV

MTV Networks, a unit of Viacom
International Inc., is one of the world’s leading creators of programming and
content across all media platforms. MTV Networks, with 100 channels worldwide,
owns and operates the following television programming services — MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE
FROM MTV NETWORKS, a package of 13 digital services, all of these networks are
trademarks of MTV Networks. MTV Networks connects with its audiences through
its robust consumer products businesses and its more than 80 interactive
properties worldwide, including online, broadband, wireless and interactive
television services and also has licensing agreements, joint ventures and
syndication deals whereby all of its programming services can be seen
worldwide.

 

MTV Networks launched its
first international channel, MTV Europe, in 1987. Since that time, the
company’s international operation has expanded to every region of the globe,
owing much of its success to a pioneering strategy of using local management
teams to create and market programming that connects with local audiences. The
company’s holdings also include locally operated Web sites worldwide, as well
as mobile entertainment, publishing, home entertainment, radio, recorded
music, licensing and merchandising, and feature film divisions, MTV Films and
Nick Movies.

 


About Xbox

Xbox (
http://www.xbox.com ) is the
video game system from Microsoft that brings people together for the most
exhilarating game and entertainment experiences. Xbox delivers an expansive
collection of breakthrough games, powerful hardware and the unified Xbox
Live
online service. The tag line, “It’s good to play together,” captures
the spirit of Xbox as the social hub of the new digital entertainment
lifestyle. Xbox is now available in North America, Asia, Europe and Australia.

 


About Xbox
Live

A new frontier in imagination
and extraordinary interaction, Xbox Live offers rich online gameplay.
The world’s only unified global online console games service, Xbox Live
is continuously innovating to provide members with unparalleled
experiences. This unique service unites gamers in a dynamic
community where they can experience
the best online games, exclusive programming
and continuous downloadable content.
Xbox Live
launched in the United States in November 2002 and is available in 24
countries. Gamers can visit
http://www.xbox.com/live
  for more information.

 


About Microsoft

Founded in 1975, Microsoft (Nasdaq
“MSFT”) is the worldwide leader in software, services and solutions that help
people and businesses realize their full potential.

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Microsoft, Xbox and Xbox
Live
are either registered trademarks or trademarks of Microsoft Corp. in
the United States and/or other countries.

The names of actual companies
and products mentioned herein may be the trademarks of their respective
owners.