Microsoft Not Dropping the Xbox 360’s Price

Although both the Nintendo 3DS and Playstation 3 receive major price drops, Microsoft isn’t planning any price cuts for the time being. This news came from Microsoft’s UK Entertainment VP Chris Lewis in an interview with VG247.

Lewis was asked the following question: There [sic] big story of the show was the PS3 price cut. Are you feeling any pressure to move down a little?

He responded saying, “No. As you can imagine, we plan for these scenarios all the time. For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course. I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately. We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle. We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places.”

While few may be upset by this news, the 360 has been consistently selling well, and it is obvious that the only reason the 3DS and PS3 received price cuts was for the 3DS’ lack of games and the PS3’s high price. The next Xbox doesn’t seem to be coming anytime soon so it would be wise to think a price cut would be most promising in 2012.