Michael Phelps and 505 Games to Collaborate on New Videogame Projects

December 15, 2008


Multiple Titles to be Developed
by 505 Games’ New U.S. Operations for Distribution Worldwide

Michael Phelps, the most decorated
Olympian of all time, and global videogame publisher, 505 Games, announced today
a new partnership to develop next generation console and iPhone videogames. The
first title is scheduled to release in spring 2010 and will be developed by 505
Games’ newly formed U.S. operations in Los Angeles. 505 Games also has European
offices in the UK, and distribution partners around the world.

"505 Games is proud to partner with
Michael Phelps to create innovative new game play experiences that celebrate
active lifestyles, the spirit of competition and the inspirational dream of
becoming a champion," said Adam Kline, president of 505 Games U.S. "Through
swimming, Michael has become an international superstar and role model for
people of all ages. With 505 Games’ global reach, we look forward to leveraging
the powerful digital entertainment medium to bring Michael’s passion for sports
and competition to new audiences around the world."

505 Games and Phelps are currently
in the development stages for the first-of-its-kind videogame that may also
include some of his teammates. In addition, 505 Games will donate a portion of
the videogame proceeds to the Michael Phelps Foundation.

"I am really excited to partner with
505 Games and work with them to develop a game that is reflective of my
personality, lifestyle and competitive nature," said Phelps. "I believe this
will be a tremendous opportunity to help continue my quest to raise the profile
for the sport of swimming."

Phelps, who is represented by
Octagon, was recently profiled by CBS News’ "60 Minutes", named Sports
Illustrated’s "Sportsman of the Year" and released his third book entitled NO
LIMITS: The Will to Succeed.