Mass Effect For The PC Readies For Launch

May 16, 2008

Mass Effect For The PC Readies For Launch

BioWare announced today that the award-winning
action role-playing game Mass Effect for PC, published by Electronic Arts, has
gone into manufacturing. Mass Effect will be available in North America on May
28, 2008 and June 6, 2008 to European retailers.

Gamers can still take advantage of pre-order
specials1 and should check with their preferred retailer for information.
Alternatively, gamers who pre-order Mass Effect through the Electronic Arts
online store at
www.eastore.ea.com
will receive bonus items2 from the game Dead Space, the
highly anticipated sci-fi survival horror game by EA, including the first issue
of the Dead Space comic book and a Dead Space poster while supplies last.

Fully optimized for the PC through a
collaboration between BioWare and Demiurge Studios, Mass Effect includes a new
Tactical Heads-Up Display, higher resolution visuals, an enhanced inventory
system, fully optimized controls designed specifically for the PC, individual
squad control and a new decryption mini-game. The "Bring Down the Sky"
downloadable content for Mass Effect on PC, featuring 90 minutes of new
gameplay, will also be available free3 for registered BioWare Community members
at the launch of Mass Effect PC.

Originally released for the Xbox 360, Mass Effect
has received critical acclaim throughout the world with more than 80 awards
including 2007 Console Game of the Year and Role-Playing Game of the Year (http://masseffect.bioware.com/previewsawards/).

Mass Effect is rated "M" for Mature by the ESRB.
For more information about Mass Effect, please visit
www.masseffect.com.

1 Value of discount will be deducted from product
list price. Valid for new orders of "Mass Effect" for PC of equal or greater
value only. Discount is valid only on purchases from participating retailers.
This offer is not valid at the EA STORE at
www.eastore.ea.com. This
offer expires on May 27, 2008, and cannot be combined with any other offer, Gift
Card, rebate or other discount coupons. Valid only in U.S. Limit one offer per
person. Subject to availability. Customers are responsible for shipping,
handling and applicable sales tax. Offer may not be substituted, exchanged, sold
or redeemed for cash or other goods or services. Void where prohibited, taxed or
restricted by law.

2 Offer expires May 27,2008. Good only for new
purchases of "Mass Effect" for PC. Valid only at the EA STORE at
www.eastore.ea.com.
Limit one offer per person. Offer may not be substituted, exchanged, sold or
redeemed for cash or other goods or services. Valid only in U.S. May not be
combined with any other offer, gift card, rebate or discount coupon. Product
subject to availability. Retailers, distributors and employees of Electronic
Arts Inc. and their agencies/affiliates are not eligible. Void where prohibited,
taxed or restricted by law.

3 Requires Mass Effect for the PC.