Mario & Sonic at the Olympic Games Hits 5 Million in Global Sales

March 5, 2008

Mario & Sonic at the Olympic Games Hits 5
Million in Global Sales

Founding Fathers of Video Games, SEGA and
Nintendo, Find Winning Formula with First-Ever Pairing of Famous Mascots

SEGA Corporation today announced that its
history-making video game title, Mario & Sonic at the Olympic Games, has sold
five million copies worldwide in just over three months. Developed by SEGA for
the Wii and the Nintendo DS, with creative input and executive milestone
approvals by Nintendo’s developers, the title brought together for the first
time the two most beloved icons in the entertainment industry. In the spirit of
the Olympic Games, the legendary mascots also brought friends from their storied
franchises along, including Luigi, Knuckles, Yoshi and Tails, to compete in a
variety of Olympic events.

“With adored icons and fun game play, Mario &
Sonic at the Olympic Games has shot to the top of the sales charts and is
clearly resonating with the growing audience of casual gamers that want an
engaging and accessible gaming experience,” said Simon Jeffery, President and
COO, SEGA of America.

Published by SEGA across Europe and North
America, and by Nintendo in Japan, Mario & Sonic at the Olympic Games made its
worldwide debut on November 6, 2007, when the Wii version hit store shelves in
the United States. According to the NPD Group, which tracks sales data in the
United States, the game was one of the top-ten best-sellers in the United States
– across all platforms – in the critical holiday sales month of December.

When Mario & Sonic at the Olympic Games launched
in Europe just days later, it was an immediate hit, rising rapidly to the top of
sales charts. Mario & Sonic became the best-ever performing Wii game over the
seven-day period that ended on December 11, 2007. In January, Mario & Sonic was
the best-selling video game in England across all formats.

“The market for entertaining games that everyone
can enjoy is growing faster than any other segment in the industry, thanks in
part to the explosive popularity of Wii and Nintendo DS,” continued Jeffery. “A
key element of our growth strategy at SEGA is to develop and publish games that
appeal to this expanding market.”

Mario & Sonic at the Olympic Games is licensed
through a worldwide partnership with International Sports Multimedia (ISM), the
exclusive Interactive Entertainment Software licensee of the International
Olympic Committee (IOC).