Man vs. Wild and Deadliest Catch to Video Games Announced

October 27, 2009

Crave Entertainment and Discovery Communications to Bring
Discovery Channel’s Man vs. Wild and Deadliest Catch to Video Game Consoles

Crave Entertainment, the full-service publishing division of
FillpointSVG, one of the videogame industry’s leading providers of online
distribution, fulfillment and e-commerce services for national retailers, today
announced it has entered into an agreement with Discovery Communications to
develop and produce video games based on two of Discovery Channel’s highest
rated television shows. Crave will publish the extremely popular Man vs. Wild
and the top ranked Deadliest Catch for all current video game platforms
beginning in Spring 2010. The deal was brokered on behalf of Discovery
Communications by its licensing agent, The Joester Loria Group and is for the
North American market.

The games let players experience the excitement of surviving
in the world’s toughest jungles and deserts as seen in the Man vs. Wild series,
and battle the pounding storms of the Bering Sea as crab fishermen in Deadliest
Catch. In the Man vs. Wild game, players control their character under the
guidance of host and survival expert Bear Grylls as they exercise the necessary
survival skills in a wide variety of landscapes and climates. In the Deadliest
Catch game, players act as the captain of their own crab boats and navigate
through the Bering Sea to cast and harvest pots all the while balancing the
dangers against the profits.

“The Discovery Channel has captivated millions of viewers by
delivering non-stop action and suspense in these unique programs,” stated Betsi
Gijanto, Executive Vice President, Crave Entertainment. “Man vs. Wild and
Deadliest Catch capture man’s struggle to survive amidst the perils of nature on
land and at sea. This rich content is a perfect concept for videogames.”

“Crave Entertainment’s boutique publishing approach coupled
with their experience in bringing realistic games to casual gamers everywhere
makes them the obvious choice for these brands,” said Sue Perez-Jackson,
Director of Licensing for Discovery Channel. “We look forward to working with
Crave Entertainment to bring to life the heart-pounding, real-world adventures
of Deadliest Catch and Man vs. Wild.”

Both Discovery Channel titles are slated to appear on
PlayStation ®3 system, Nintendo Wii™ system, Nintendo DS™ system. Man vs. Wild
will appear on the Xbox 360 system. Digital downloadable versions will also be
available on the PlayStation ® Network and Xbox Live.