Make Time for More Fun with EAs HASBRO FAMILY GAME NIGHT 2

May 12, 2009

Make Time for More Fun with EA’s
HASBRO FAMILY GAME NIGHT 2

EA Developing Sequel to
Award-Winning Video Game Expanding Collection of Family Favorite Games and Fun

Electronic Arts Inc. today announced
that MR. POTATO HEAD is once again stepping up to the microphone as the M.C. of
Fun to rally families and friends together to play a new lineup of
Hasbro-inspired games in HASBRO FAMILY GAME NIfGHT 2. The video game, currently
in development for the Wii and Nintendo DS, is slated to launch in fall 2009.
HASBRO FAMILY GAME NIGHT 2 follows the release of the original HASBRO FAMILY
GAME NIGHT, which launched in November 2008 and received several accolades
including a Parents’ Choice Silver Honor Award as well as an “All-Star” Award
from Toy Wishes Magazine.

HASBRO FAMILY GAME NIGHT 2 for the
Wii will include five popular games: OPERATION, JENGA, BOP-IT, PICTUREKA, and
CONNECT 4X4. Each game will offer an Original Mode reflecting traditional board
game play and Advanced Modes, including the all-new “Hasbro Family Game Show”
which shifts players into party mode with MR. POTATO HEAD as the master of
ceremonies. Players will feel as if they’ve been transported to a live
television game show studio complete with an audience, a spinning “Challenge
Wheel” and the opportunity to win big virtual prizes. In addition to providing
new and exciting ways to play, the Wii version will allow fans to completely
customize MR. POTATO HEAD, pick new themes, and obtain new trophies to add to
their collection.

“HASBRO FAMILY GAME NIGHT 2 delivers
an exciting new lineup of classic and refreshed Hasbro games designed to bring
families and friends together for quality, memorable experiences,” said Chip
Lange, General Manager of EA’s Hasbro Division. “We’ve created incredibly
innovative ways to play fan favorites like OPERATION and JENGA, and added
features such as a competitive but fun “Game Show” mode and the ability to
customize MR. POTATO HEAD making this game a ‘must-have’ for all ages this
fall.”

Arriving for the first time on the
Nintendo DS, this version is designed for portable fun on-the-go and features a
mix of new and favorite games from the previously released HASBRO FAMILY GAME
NIGHT on the console. Games will include CONNECT 4, BATTLESHIP, SORRY! Sliders,
OPERATION and BOP-IT. Each will offer both original and new ways to play as well
as wireless support for multi-player competition.

“EA continues to do a tremendous job
of re-imagining and deepening the gameplay experience of Hasbro games across
video game platforms,” said Mark Blecher, Senior Vice President and General
Manager of Digital Media and Gaming at Hasbro. “HASBRO FAMILY GAME NIGHT 2 will
be a great blend of classic, refreshed and new games that will serve as a great
reason to invite family and friends over for an evening of fun.”

HASBRO FAMILY GAME NIGHT 2 is being
developed at EA Bright Light and will be available in fall 2009.