Majesco Rises to the Occassion with Multi-Million Dollar Marketing Campaign for Advent Rising


In-Theater Commercial
to Debut Before ‘Star Wars: Episode III-Revenge of the Sith’

EDISON, N.J., May 10, 2005 – Majesco
Entertainment Company (NASDAQ: COOL), an innovative provider of digital
entertainment products and content, today unveiled the details of its aggressive
marketing campaign for Advent Rising, one of the Company’s acclaimed premium
titles shipping to national retail outlets on May 31.

Highlighting the campaign are two
high-profile activities designed and optimized for greatest consumer impact:

  • Cinematic in-theater
    premiering May 19 in front of the Star Wars: Episode III movie
    on thousands of screens nationwide, including Regal Cinemas, United Artists
    Theaters, Edwards Theaters, AMC Theaters and Loews Theaters. The trailer
    reveals a sampling of the game’s original musical score created by a 70-piece
    Hollywood union orchestra led by Emmy Award-winning conductor, Mark Watters;

  • $1,000,000 “Race to Save Humanity”
    play and win contest starting June 9 and offering the first 500,000 consumers
    who purchase Advent Rising on Xbox the chance to win hundreds of prizes,
    including a grand prize of one million dollars. Other prize partners include
    SoBe Beverages, Radica and Brady Games. The promotion is supported across the
    advertising campaign and includes a radio buy in the top 20 markets. The
    contest is open only to US and Canadian residents (void in MD, VT and in
    Quebec) who are 13 years or older. The contest ends August 15. Complete
    contest rules can be found online at
      beginning May 31.

“One of our key corporate
initiatives is to support our products with innovative promotions and strong
marketing,” said Ken Gold, vice president of Marketing for Majesco
Entertainment. “In support of that, we have created an unrivaled and
far-reaching campaign that includes in-theater advertising and our $1,000,000
‘Race to Save Humanity’ promotion with Xbox Live, both of which compliment our
traditional media buy and in-store programs.”

Additional elements of Majesco’s
Advent Rising marketing campaign include:

  • 30 and 15-second TV spots airing
    nationally on top cable programming, including Spike TV, TBS and Comedy
    Central, among others;

  • Advent Rising to be featured in an
    episode of Spike TV’s “The Ultimate Gamer,” in which one lucky viewer’s game
    room will be outfitted with electronics from Best Buy and Advent
    Rising-branded gear;

  • Print advertising in leading men’s
    sci-fi and video game publications such as FHM, Electronic Gaming Monthly,
    Wizard magazine and Star Wars Insider;

  • Online campaign featuring rich
    media ads and integrated Advent Rising content on top entertainment and video
    game sites such as IGN, GameSpy and iFilm;

  • Over 500,000 customized Advent
    Rising comic books inserted in DC Comics issues as part of an integrated
    sweepstakes in support of the Company’s pre-sell program;

  • In-store initiatives including
    pre-sell campaigns at GameStop, where consumers receive an Advent Rising Xbox
    skin and Electronics Boutique, which includes a bonus DVD containing
    behind-the-scenes footage and game play trailers with each pre-order;

  • Advent Rising strategy guide from
    Brady Games launching with game.

Advent Rising is shipping May 31 for
the Xbox® video game system from Microsoft and June 30 for PC. Additional
information about the game can be found online at

About Majesco Entertainment Company

Headquartered in Edison, NJ, Majesco
Entertainment Company (NASDAQ: COOL) is an innovative provider of digital
entertainment products and content. The Company’s three product lines include
Games, which includes highly anticipated titles such as Advent Rising and JAWS™
Unleashed; Videos, which highlights the Company’s platform-independent video
compression technology; and Gadgets, which includes innovative digital
entertainment products like Frogger® TV Arcade. More information about the
Company can be found online at

Xbox is a registered trademark of
Microsoft Corporation in the United States and/or other countries.

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